Recently, BCBG Max Azria held the fashion show to present their summer dresses collection 2011, which are clearly under a functional minimalism. The brand's last show began with white and grey suits, to continue with the entire rainbow, ending with black. Their dresses are light and youthful,...

celebrate BCBG Max Azria new bridal boutique the company has created a promotional contest. To enter the contest, create an "I Do" BCBG Max Azria board in Pinterest. Make sure your bridal board is categorized under "wedding & events" and "woman's apparel." How does this showcase BCBG Max...

See the BCBG Max Azria show here: Christian Siriano The Project Runway winner reined in his bright colours and huge gowns for fall. The line contained mainly black with deep greens and dusty rose giving the garments some lightness. Sirano tried to pair his known glam persona with a more...

BCBG Max Azria will launch Bon Chic next month. The new fragrance for women is the brand's first since their license was acquired by Elizabeth Arden. The name is taken from the brand's acronym, which stands for "bon chic, bon genre". Bon Chic was developed by perfumer Stephen Nilsen, who...

BCBG Max Azria was developed by perfumer Stephen Nilsen; notes include strawberry, black cherry, kir royale, jasmine, muguet, rose, violet, musk, orris and sandalwood. It can be found in 50 and 100 ml Eau de Parfum and in matching body products. 1. Which is not the same as the light,...

Both ultra-feminine and daring, BCBG Bon Genre infuses melodic notes of lychee and red berries with spicy black pepper and bergamot. The fragrance opens up into a blend of jasmine noir, tuberose, cardamom, and tiger-lily florals, layering warm amber, Australian sandalwood, patchouli, and...

Top The BCBG Max Azria for Magnum Belgian Chocolate Wrap. Above BCBG Max Azria chief creative officer Lubov Azria modelling the wrap. Unilever's Magnum already established itself as a fashionable brand, teaming up years ago with Karl Lagerfeld and Rachel Bilson. This time, Magnum has teamed...

BCBG Max Azria will launch an eponymous soft floral fragrance in August. The new scent is their first under licensing arrangements with New Wave Fragrances, and their first since 2009′s Within. BCBG Max Azria was developed by perfumer Stephen Nilsen; notes include strawberry, black cherry,...

BCBG Max Azria Color-blocking hasn't been anything 'new' for Max Azria these past few years/seasons, but I loved the use of leather and fur and colour combinations in this collection, which still feels 'fresh': Costello Tagliapietra The designing duoamped up the colours and prints,...

Images courtesy of BCBG It's hard to believe that BCBG Max Azria Group has been around for more than two decades. From hosting acclaimed NYFW shows and insane blowout sales to dressing blogstars and Barbie, the iconic California fashion house continues to not only remain relevant, but stay...

 

Related shopping