Top stories this week: The Spice Girls close the Olympics, Mary Katrantzou and Vodafone team up, and David Beckham undresses for H&M Scary, Baby, Ginger, Sporty and of course, Posh Spice each took to the top of a black taxi cab and performed their socks off for the London 2012 Olympics...

Although David Beckham is the frontman of the campaign, this new H&M briefs are very affordable retailing only for around $15! By the way, this Boywear briefs have been designed by David in collaboration with H&M. He also talked about this line of underwear saying "Over the past year,...

David Beckham becomes the latest signing to join forces with Swedish retailer H&M to launch his latest bodywear range for men. The collection itself is not a collaboration, but rather a long-term distribution partnership, and will launch in stores worldwide on February 2nd 2012. "Over the...

What's there to miss/ understand, anyway? (oh, and after the jump – a good minute and a half with David Beckham's behind the scenes footage!) If you like this post then please consider subscribing to my full RSS feed or maybe you want to receive a daily e-mail with my latest articles.

Photos courtesy of H&M The new year is here and David Beckham is ready to make you buy more underwear from his bodywear line at H&M. The new campaign film was filmed by director Guy Ritchie, David was casted as an action hero for the first time. According to the press release, the film...

's new classics" "Working with a team has always been a key part of my life and I found that to be the same when developing this range," Beckham said in a press release. "Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only...

David Beckham has posted a pic of a pregnant Victoria on his Facebook page. The black-and-white image shows the designer lying on her back in the sun soaking up the rays. She wears a bandeau top, dark skirt and sunglasses with her baby bump fully exposed. He wrote, "Took this pic of...

Film director Guy Ritchie's new film for David Beckham Bodywear at H&M, which sees David cast as an action hero for the first time. "David makes the perfect leading man," says Guy Ritchie, "for me this felt more than a campaign – it was like directing a short film." In the humorous campaign,...

"I am so excited about this new campaign for David Beckham Bodywear at H&M," Goldenballs himself said in a statement. "I wanted to express the strength and quality of the David Beckham Bodywear collection with these images and also the wearability and fit. "I love the range and feel so...

" In a statement he said: "I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images and also the wearability and fit. I love the range and feel so comfortable in each of...

 

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