Any girl in a Wildfox suit is a heroine in her own story, stealing hearts on the beach left and right. Retro silhouettes with an updated modern fit reinvent the one piece, high waist bikini and classic string bikini with whimsical prints and ultra-feminine ruffled elements. The debut...

As part of Project Ocean, Selfridges is raising money for the Zoological Society of London to create Marine Reserves – protected areas in the ocean set aside as safe havens for fish and their ecosystems. In addition, the store is featuring a host of activities including everything from...

On Friday I joined the Wildfox Tribe for the launch of their Wildfox Reservation event at Selfridges, London. The whole Wildfox section on the third floor has been transformed into a festival vibe, complete with Navajo roller girls *who I wanted to be*, tribal make-overs, throw some shapes to...

This is my favourite collection so far from Wildfox-so beware, you may find yourself under their fashion spell soon! Love 

Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan and can be found in such stores as Selfridges, Harvey Nichols, Harrods, Matches, and TSUM.

of London's leading Men's stylists, Joe Ottaway, is heading this service as the first dedicated menswear specialist at Selfridges. Along with him three menswear consultants, who are multi-lingual, multi-talented style experts with an unrivalled understanding of global menswear collections,...

We are ecstatic to tell you to head on down to Selfridges to visit the exclusive one stop shop for all things summer! You can get an eclectic mix of some amazing brands from See by Chloe, Marc by Marc Jacobs to Vintage Levis and the bright summer must bags, The Cambridge Satchel Company! The...

Posted by Fashion Junior at Large The windows of London's most iconic department store always attract attention, but yesterday large crowds gathered throughout the day to goggle at Selfridges' incredibly fishy makeover. Each of the 24 windows has had a spectacular makeover as Selfridges...

Last week we told you guys about a great event happening at Selfridges over the weekend in conjunction with Wildfox. They put up a whole reservation in store to promote the launch of the new brand. Guests were invited to come in, check out the new styles and while visiting with pieces that...

You can get the look with our cropped Wildfox Swim top which can be perfectly put together with a bright pair of Wildfox Friday night shorts available at Selfridges! The Coachella fashion parade is usually our favourites of the festivals, check out the cute and always stylish Kate Bosworth,...

 

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