Top stories this week: The Spice Girls close the Olympics, Mary Katrantzou and Vodafone team up, and David Beckham undresses for H&M Scary, Baby, Ginger, Sporty and of course, Posh Spice each took to the top of a black taxi cab and performed their socks off for the London 2012 Olympics...

His H&M ad brings to mind his Armani underwear campaign year ago where he also stripped down to his briefs. Although David Beckham is the frontman of the campaign, this new H&M briefs are very affordable retailing only for around $15! By the way, this Boywear briefs have been designed by...

David Beckham becomes the latest signing to join forces with Swedish retailer H&M to launch his latest bodywear range for men. The collection itself is not a collaboration, but rather a long-term distribution partnership, and will launch in stores worldwide on February 2nd 2012. "Over the...

What's there to miss/ understand, anyway? (oh, and after the jump – a good minute and a half with David Beckham's behind the scenes footage!) If you like this post then please consider subscribing to my full RSS feed or maybe you want to receive a daily e-mail with my latest articles.

Photos courtesy of H&M The new year is here and David Beckham is ready to make you buy more underwear from his bodywear line at H&M. The new campaign film was filmed by director Guy Ritchie, David was casted as an action hero for the first time. According to the press release, the film...

David Beckham, The soccer star has teamed up with H&M to design a new line of bodywear that will launch in stores in February. The collaboration spent 18 months to develop the line, which the company says will focus on "fit, function, comfort and design." The debut collection will consist of...

Film director Guy Ritchie's new film for David Beckham Bodywear at H&M, which sees David cast as an action hero for the first time. "David makes the perfect leading man," says Guy Ritchie, "for me this felt more than a campaign – it was like directing a short film." In the humorous campaign,...

"I am so excited about this new campaign for David Beckham Bodywear at H&M," Goldenballs himself said in a statement. "I wanted to express the strength and quality of the David Beckham Bodywear collection with these images and also the wearability and fit. "I love the range and feel so...

" In a statement he said: "I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images and also the wearability and fit. I love the range and feel so comfortable in each of...

While I am waiting with bated breath and hunched back for the Versace line in November, David Beckham has signed a deal to bring his new Bodywear line to the fast fashion retailer. "Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what...

 

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