Remember when David Beckham's H & M Underwear collectionlaunched? February! Now with Beckham being an Olympics Ambassador, H & M wanted the world to know that David has excellent Olympic Flame qualities, but that he also looks great in underwear. In his own Bodywear collection from H&M. And...

David Beckham for David Beckham Bodywear. Photo courtesy of H&M. Ladies (and my boys who love boys,) I interrupt this day for a fashion and hotness alert that is worth a few minutes of your time. Launching on February 2nd this year is David Beckham Bodywear, a nine-piece line of...

Sky News Fashion Friday: David Beckham's H&M Line and Other Style Scoop TIME Coddington's star rose after she became the unexpected star of The September Issue, a 2009 documentary about the fashion magazine. When Skincare Meets Motorcycles. On Aug. 6, Kiehl's will celebrate their second...

The H&M ad campaign featuring David Beckham in his underwear has escaped a ban in the U.K. despite complaints that the images are "unsuitable for children". Apparently three people complained to the U.K.'s Advertising Standards Authority that H&M's black and white ad campaign for David...

What works better than David Beckham in an ad campaign? How about David Beckham in underwear. That's what we get with Beckham's H&M Bodywear collection for spring 2014. The new campaign has been shot by Nicolas Winding Refn, who directed such films as Drive and Only God Forgives (both starring...

This week in London, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman's club created especially for the occasion. At the in-store event at H&M on Regent Street, David showed the new...

Maybe it's time for a new David in the sculpture world? Well, you asked for it: As part of the campaign for the new installment of David Beckham Bodywear for H&M, statues of the underwear-clad soccer star will be appearing in several locations around New York City, Los Angeles, and San...

David Beckham for H&M is back with another bodywear lineup for Fall 2014. Yet again offering basic essentials with a modern twist, this latest collection sees a casual assortment of tees, sweatpants, pajama bottoms and more updated with various textures and details at the seams and edges....

David Beckham for H&M Bodywear 2012 Fall/Winter Interview Pt.2 In the wake of David Beckham's talked-about H&M Christmas Campaign for his Bodywear collection, the Los Angeles Galaxy soccer player releases a second interview. He talks about drawing inspiration from 50-year old classics like...

H&M will debut a 30-second commercial to launch David Beckham's highly anticipated Bodywear collection during Super Bowl XLVI on Sunday February 5th. "We're always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans...

 

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