"Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to," David Beckham said in a statement he released. "I always want to challenge myself and this was...

David Beckham is apparently in talks with his pal Snoop Dogg to design a children's fashion line! David, who is currently expecting his fourth child with his fashion designer wife Victoria, is planning on developing the ideas with Snoop when he visits the UK in July to start his three-show...

And here I was, quietly biting my nails, afraid that H & M will turn David Beckham sans clothes into a giant poster and hang it somewhere in plain (traffic) sight! Silly me! It will not happen (at least not for now)! No, don't feel relieved! What H & M has set in motion is way bigger! David...

Photos courtesy of H&M The new year is here and David Beckham is ready to make you buy more underwear from his bodywear line at H&M. The new campaign film was filmed by director Guy Ritchie, David was casted as an action hero for the first time. According to the press release, the film...

That Victoria's a lucky lady! David Beckham's bodywear will be available in H&M stores and online from February 2nd – have we given you an idea for a Valentine's gift?

the photos, he is still wearing Emporio Armani underwear, but this is going to change in the beginning of next year. Together with H&M, the famous soccer player and style icon will make a bodywear range for men available to millions of fans globally. The long-term alliance will allow David...

We've always thought David Beckham looked like he was carved from stone, and now he actually will be! Tomorrow, H&M is unveiling 9 10-foot David Beckham statues in three different cities across the United States to promote David Beckham Bodywear. The David Beckham statues, of course, give a...

Reports say the commercial will feature David running through the Beverly Hills streets in nothing but his boxer briefs. This will be a rare look at David Beckham's acting skills. Maybe he will have a future on screen now that he has retired from sports. The ad will debut on February 7th to...

We thought we'd ease you into it yesterday by showing you a pic of one of the half-naked Becks statuescurrently dotted around various (very lucky) places in America, just in case the excitement was too much to handle all in one go. "I am so excited about this new campaign for David...

In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February." "David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term...

 

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