>> Afterannouncing last month that she had parted ways with Jane Pratt and Say Media — the backers of Pratt's website, xojane.com — Tavi Gevinson is readying the launch of her own Web magazine, Rookie, on Monday. The site's editorial content will have monthly themes, with the first focused...

Aldridge wore a Vera Wang gown (naturally) and Followill was dressed in Gucci, congratulations and best wishes to the newlyweds! MAGAZINES: Jane Pratt, legendary EIC of Sassyand Jane, is launching a new online magazine with teenage wunderkind Tavi Gevinson. Check out their site at...

AW: Who needs whom more? You or Tavi? JP: I don't think it has to be a competition in that way. I'm not trying to ride on her coattails or vice versa. We just get along really well and we really see eye to eye. I would do things with Tavi and not have my name publicly attached to it. We...

>> It sounds like the new teen magazine Tavi Gevinson and Jane Pratt are working on is going to have an online component as well — or may be entirely online — based on a job listing that just popped up on MediaBistro. The intro reads: "First came Sassy, then came Jane, now Janepratt.com is...

AW: But you are teaming up with teen fashion blogger sensation Tavi Gevinson for a different project. JP: She's brilliant. I really relate to her and I think she is so smart. Her thoughts always have a spin to them. She's also really good at marketing. AW: Who needs whom more? You or...

We've been waiting for Jane Pratt's new project since last November (back when all we knew about it was that it involved Taviand would be web-based), so today's launch is kind of like an early-90s nostalgia-themed early Christmas present. Yes, that was a mouthful, but so is . First things...

Jane Pratt's xoJane.com launched on Monday (and for thoughts on that,click here), but the question on everyone's lips was, "Where's Tavi?" Well, Tavi and Jane's collaboration will launch later this year, but now it has a name. Pratt told theNew York TImes the site is tentatively called...

>> Last November , Tavi Gevinson announcedthat she was working with Jane Pratt on a magazine for teenage girls; now, it sounds like that is no longer the case. Gevinson had described her forthcoming online magazine, Rookie, in March as an offshoot of Pratt's website, xojane.com, which...

Tavi's just very authentic, and for someone so young, she is remarkably self-possessed. You just feel that you can trust someone like that. We've been supporting each other ever since that interview." Emma even hints that Tavi may have had some input in her most seminal piece of empowering...

Less than eight months after Tavi Gevinson announced that she'd be partnering with Jane founder Jane Pratt on a teen-focused web and print publication, the 15-year-old phenom has decided to strike out on her own. At a tribute to Sassy last week, Gevinson told the audience that she wanted to...

 

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