It needs workhorses — perfumes that smell easy and versatile and don't butt in. Go-to perfume. What are your go-to perfumes?

Oh, and for all of you who are scared you'll lose your beloved Bieber perfume, fear not: it still comes in the form of scented dog tags and wristbands, so you can keep it tethered to you for eternity. While you wait for Biebs' new fragrance to hit the shelves in the next few days, Target...

Years after Now Smell This publishes a post, people still drop by to comment on it. Recently, Julia left a comment on a four-year-old post about Chanel No. 5 wondering what modern fragrances might achieve the classic status of No. 5. It's a good question. Victoria at Bois de Jasmin compiled...

But increasingly, technology is making it possible, and historians, scientists, and perfumers are now taking the idea of smells as historical artifacts more seriously. They argue that it's time to delve into our olfactory past, trying harder to understand how people experienced the world with...

That's because 200 million years ago, a keen sense of smell drove an explosive growth in brain size that pushed mammals out from under the shadow of dinosaurs, a new study concludes. — Read more at Mammals win by a nose: Sense of smell drove evolution of big brains at the Washington Post....

Justin Bieber launching Someday and the Bieber Bocker Glory sundae. Photo: Getty Images/Courtesy of Harrods NEWS FLASH! Two of my most favoritest things in this entire universe are colliding in epic fashion for one of the most want-inducing combinations I've ever witnessed in my entire life:...

For anyone who was counting on wasting a few minutes on Now Smell This, here are a few articles from the archives that might be worth a peek: If you were also counting on a little conversation, do add your scent of the day to the comments! Note: top image is Maldives, your perfect holiday...

While unsure of the two scents' celebrity backing, Bieber and his real-life girlfriend Selena Gomez were both mentioned throughout the smell test process. Unprovoked (!!!!!), Production Assistant Chelsea Welsh said, "If I were Justin Bieber, I'd want my girlfriend to smell like this," and...

Sure, it's overwhelming to click on Now Smell This and see announcements for yet another couple of perfume companies — I mean, who can keep up? — but it proves that perfume is live and well. When everything shakes out, maybe we'll find the next Vero Profumo or Aftelier. Here's a big one: I'm

"I am fashion" - Justin Bieber Photo: @justinbieber's Instagram It would seem that Justin Bieberjust can't win. There was that time he hoped Anne Frank would have been a Belieber. Or when his bodyguards carried him up the Great Wall of China. And of course, most recently, he paid a visit to...

 

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