There's less than a week to go before the five Mercedes-Benz Start Up finalists hit the runway at LG Fashion Week to show their Spring 2012 collections. Ready to see what Cassie Dee, Martin Lim, Travis Taddeo, Triarchy, and UNTTLD have been working on? As the official media sponsor, FASHION...

As the guest tweeter for Mercedes-Benz Start Up, it was my job to ensure that the Twitterverse knew that MB Start Up judge Jessica Stam would be wearing a Marc by Marc Jacobs dress and Lanvin for H&M bow pumps to the competition's finale show; key information indeed, and I was more than happy...

in front of an audience of program judges (including supermodel Jessica Stam!) and mentors, fashion insiders, celebrities and VIPs...and we'll be there to live tweet it all! "Produced in association with the Fashion Design Council of Canada, Mercedes-Benz Start Up is a new ongoing...

LG Fashion Week. (Click here for my take on earlier in the day) The Mercedes Benz Start Up Competition www.mercedes-benz.ca Earlier this year Mercedes-Benz and IMG launched a national program to find Canada's emerging fashion designers. The prize? The winner of the 2011 Mercedes-Benz...

front runners at World MasterCard Fashion Week on Tuesday, October 22 at 7:00pm. Following a national open call, a seasoned panel of industry experts travelled to Calgary, Winnipeg, Laval and Kitchener to discover designers who displayed the most talent and potential to benefit from the...

Every year the Mercedes-Benz Start Up program awards emerging designers in a showdown during Toronto Fashion Week. This season's top eight finalists have been announced for the upcoming World Mastercard Fashion Week in Toronto. After making four stops across Canada, the eight designers who...

In association with the Fashion Design Council of Canada (FDCC), The Mercedes-Benz Start Up 2011 National Final had a full house at Toronto Fashion Week. The show kicked off with Global Production Director, Jarrad Clark, presenting this year's designer finalists: UNTTLD, Triarchy, Cassie Dee,...

Last year Mercedes-Benz and the Fashion Design Council of Canada launched a national program to provide mentorship and platforms for emerging fashion designers across the country. This year the Mercedes-Benz Start Up program has expanded its efforts to discover and support up-and-coming...

Congratulations to a new fashion designer to win the Mercedes-Benz Start-up competition at Toronto Fashion Week. Sid Neigum presented a solo collection that earned him a $30 000 prize, mentorship and a fully produced solo show at the next World Mastercard Fashion Week with magazine...

 

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