Troubled actor Jonathan Rhys Meyers has reportedly been dropped as the face of Hugo Boss after completing his fourth stint in rehab for alcohol addiction, reported Style Bible. He has advertised the fashion brand since 2006 but the firm decided to axe him because they don't want to attract...

Jared Leto in his new Hugo Red commerical. Photo: Via YouTube It feels like WAY too long since we last saw 30 Seconds To Mars frontman Jared Leto in a commercial. Like, way, way too long. Ever since he became the face of Hugo Boss' male fragrance, we've been anxiously awaiting every campaign...

Monohull sailing is a particularly difficult discipline; which is why we would like to congratulate Alex Thomson and his Hugo Boss Regatta Watch for smashing the world record for 'West to East Ambrose Lighthouse to Lizard Point Under 60ft Single-Handed Monohull Record, Male' by over 24 hours!...

The Hugo Boss video I shot with Tom Bull last month launches this week. It's a short clip showcasing three menswear looks from the Boss Black Fall collection taking you from business to casual Friday to the weekend. But here's the thing: Do you know how difficult it is to say a sentence like,...

Almost ready for Hugo Boss fashionshow: it looks like the code for the blog is not working, but you can see the streaming on Hugo Boss website from 1.30. Enjoy it! P.S: Which is your favourite pair of shoes among the ones I brought with me in Berlin? Read also my post about Bread&Butter from...

20 urban creative from around the world will lend their support and talents to the exhibition by creating things like video installations, light projections and colour murals among other things... pretty exciting stuff! "The Saatchi Gallery has been a special projects partner with Hugo...

Hugo Boss will launch Damask & Oud in June. The new fragrance for men joins 2011′s Boss The Collection, and like the original five scents in the series was "inspired by the feel, texture, mood and heritage of the fine fabrics used in Boss tailoring". Notes include white pepper, saffron,...

Bring it with you: If you have oily skin, it's more likely your fragrance will last all day long than if you're a guy with dry skin. Consider bringing it with you so that you can reapply if you have a long day ahead of you. Change with the seasons: You might find that you will enjoy...

The final launch of the day was the Hugo Boss Just Different event. And boy, was it different. After a mysterious invitation that indicated that if you don't like heights, you'd better say no, a car picked me up from the hotel straight from Givenchy and I was whisked off to a grassy area next...

News about Gwyneth Paltrow sticking with Hugo Boss for yet another advertorial year were just confirmed. Although there's no telling if the new ad campaign for the (old?) Hugo Boss perfume Gwyneth was contracted to represent will be just as brilliant as the first one, but we still have...

 

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