Troubled actor Jonathan Rhys Meyers has reportedly been dropped as the face of Hugo Boss after completing his fourth stint in rehab for alcohol addiction, reported Style Bible. He has advertised the fashion brand since 2006 but the firm decided to axe him because they don't want to attract...

Jared Leto in his new Hugo Red commerical. Photo: Via YouTube It feels like WAY too long since we last saw 30 Seconds To Mars frontman Jared Leto in a commercial. Like, way, way too long. Ever since he became the face of Hugo Boss' male fragrance, we've been anxiously awaiting every campaign...

Monohull sailing is a particularly difficult discipline; which is why we would like to congratulate Alex Thomson and his Hugo Boss Regatta Watch for smashing the world record for 'West to East Ambrose Lighthouse to Lizard Point Under 60ft Single-Handed Monohull Record, Male' by over 24 hours!...

The Hugo Boss video I shot with Tom Bull last month launches this week. It's a short clip showcasing three menswear looks from the Boss Black Fall collection taking you from business to casual Friday to the weekend. But here's the thing: Do you know how difficult it is to say a sentence like,...

Almost ready for Hugo Boss fashionshow: it looks like the code for the blog is not working, but you can see the streaming on Hugo Boss website from 1.30. Enjoy it! P.S: Which is your favourite pair of shoes among the ones I brought with me in Berlin? Read also my post about Bread&Butter from...

This morning we prepared ourselves to meet the gorgeous (and sadly married) Orlando Bloom at Selfridges with London to have a chat with him about the fragrance he's fronting,HUGO Boss Orange. As you can imagine, not melting into a puddle wasn't easy, but we did our best. The actor dished...

Hugo Boss has always been on the austere side of the aesthetic and this Hugo Boss Fall Winter 2011 2012 campaign makes no exception. Although starring Daria Werbowy and Mark van der Loo, the Mario Sorrenti photographed images exude solitary wealth, simulated happiness. Simulated life. As far...

and where a designer like Hedi Slimane may have tried to manipulate the fabric and DNA of a brand like Saint Laurent, Wu for Hugo Boss seems to understand and further respect the nuances indigenous to his new post. He gets this girl — she's no-bullshit and she's edgy with her black and grey...

The final launch of the day was the Hugo Boss Just Different event. And boy, was it different. After a mysterious invitation that indicated that if you don't like heights, you'd better say no, a car picked me up from the hotel straight from Givenchy and I was whisked off to a grassy area next...

Scottish actor Gerard Butler is taking on a new role as brand ambassador for Hugo Boss. The 44-year-old will front ads for the German label's Boss Bottled fragrance, following on from the likes of Ryan Reynolds, Jenson Button and Chow Yun-Fat. Butler, who was previously connected to...

 

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