In addition to wearing Audemars Piguet timepieces (he prefers the Royal Oak Offshore collection), James will be featured in a range of advertising and marketing campaigns. These will also involve James' charitable foundation called The LeBron James Family Foundation, and other various special...

On the heels of a Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, LeBron James has announced that he will launch a new, modern luxury concept store in Miami for Fall 2011. The store, which will open with a mix of apparel, footwear,...

LeBron James Finally Receives Championship Ring Video Love him or hate him, LeBron James finally has the NBA championship ring he's been coveting for so long, and Nike is all too happy to finally release this video documenting "the ringmaker" who has also waited to present James with his...

5 mm (t), the ROYAL OAK OFFSHORE CHRONOGRAPH as worn by LEBRON JAMES features 18k pink gold case and rubber bezel set with 18k pink gold AP folding clasp. It also includes selfwinding chronograph with date display and small seconds at 12 o'clock. It has Kif Elastor shock-absorbing system...

The standout piece in an all-wool Destroyer Jacket, similar to the version LeBron wore last season during his first return to Cleveland following his move south-east." Check out the full line, including all clothing items and sneakers after the jump. Related posts: " LeBron James x Nike...

In just a couple of minutes, it will be showtime on the floor of Staple Center as Miami Heat go against Los Angeles Lakers . Despite what many call it as a "Christmas Showcase", the game this afternoon is more than just a show. For the first time since LeBron James joined the Miami Heat, he...

LeBron James' UNKNWN and A Bathing Ape Collaborate on a Series of T-shirts Retail space UNKNWN — an effort co-created by LeBron James and Chris Julian — showcases two new T-shirts designed by streetwear veteran A Bathing Ape for the store. The T-shirts are not without the streetwear label's...

1 / 6 2 / 6 3 / 6 4 / 6 5 / 6 6 / 6 Nike Sportswear LeBron James Diamond Collection Nike Sportswear unveils its latest collection with three-time NBA MVP LeBron James — the diamond collection metaphorically hints at LeBrons career, forged by heat, time, and pressure. Set to...

Introducing UNKNWN, a lifestyle boutique curated by LeBron James. Catering to the fine-living demographic of Miami and surrounding areas, the new store will be within the trendy Aventura Mall on Biscayne Boulevard. Scheduled for opening on Friday, December 16th, the store will carry items...

As the NBA season wraps up, LeBron James' Miami Heat find themselves in a familiar situation, with sports fans and pundits alike questioning their mental fortitude after a string of losses, capped off with last night's defeat to the Chicago Bulls. Perhaps LeBron can find strength and...

 

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