during the Tribeca Film Festival and on Facebook. A print campaign will follow in May, also shot by Largerfeld. "Both Karl Lagerfeld and Rachel Bilson have an uncompromising sense of style, and are driven by their passions in life," said Brian Manning, Vice President of Brand Building in...

After muchhype and buzz, the first of the Karl Lagerfeld-directed short films for Magnum Ice Cream has been released overnight at the Tribecca Film Festival – and we have your first look at the first of three short films! Entitled "Photo Mood" , it features Rachel Bilson as an annoyed...

Karl Lagerfeld and Rachel Bilson hit the red carpet to introduce their series of short films inspired by Magnum Ice Cream during the Tribeca Film Festival in New York City yesterday. Rachel wore a Chanel Spring 2010 Couture dress. We haven't seen many looks from this collection worn on the...

That's what's great about Magnum ice cream – it reminds me how simple it is to enjoy life's little pleasures," Bilson added. Launched in 1989, Magnum was one of the first handheld ice creams targeted as a premium adult offering. The film "Photo Mood" which was exhibited as part of the...

Karl Lagerfeld and Rachel Bilson Collaborate on Original Film Series Inspired by Magnum Ice Cream ENGLEWOOD CLIFFS, N.J., March 18, 2011 /PRNewswire/ — April 21st will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival for the debut of an...

The winner, whose set best reflects the luxury of the Magnum lifestyle, will attend the premiere of the Karl Lagerfeld-directed film series during the Tribeca Film Festival. Magnum Ice Cream will be arriving in stores this month and next. It's sold at grocery stores such as Wal-Mart,...

I'm excited to show the official behind the scenes footage from creative icon Karl Lagerfeld's short film series starring Rachel Bilson for Magnum ice cream, which will premiere during the Tribeca Film Festival on April 21. The footage gives an inside look at director Karl Lagerfeld's vision...

"The films capture the indulgence and luxury of Magnum ice cream. My character believes that a day without pleasure is a day lost, and that's a perfect representation of the Magnum lifestyle—and my personal philosophy, too." In the sensory-rich films, Rachel Bilson plays the heroine in...

Lagerfeld & Rachel Bilson teamed up on a series of fun shorts which premiered at the Tribeca Film Festival to help launch the super-premium ice cream brand stateside. And now, the big treat proves you can't be too teensy or chic with the smaller version of its velvety-vanilla ice cream bars...

It has been a while since we last saw a video from the Ice Cream skateboard team, their previous clip launched last October, but that does not mean the team was not busy hitting up spots. In fact, the young skateboarders had been on a road trip, traveling through Chicago and Miami, taking in...

 

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