Unveiling the first in its three-part revamp of the Ventilator, Reebok Classic presents the Tonal Ballistic Pack in a new video lookbook. Featuring a base of breathable ballistic mesh, this iteration shrouds the upper in layers of rugged suede ready for both the city and the outdoors that...

Swizz Beatz was recently announced as Creative Director of the Reebok Classics brand and will be influencing all aspects of the line, including creative campaigns and product. The first release from this new lineup is the Limited Edition Kamikaze, set to drop on Friday, May 13 in a run of 84...

Reebok has officially announced its collaboration with Swizz Beatz for 2011 and will be teaming up with the music producer to create a special line for Reebok Classics. While not many details are available at the moment, Reebok says that Swizz Beatz will also serve as curator for the Reestyle...

On Monday, August 22nd in Las Vegas as part of the Project trade show, Reebok Classics and Swizz Beatz threw a raging concert for over 500 friends and tastemakers at the Moorea Beach Club at the Mandalay Bay Hotel. Supported by Funkmaster Flex who spun tunes as well as a dance performance by...

Reebok just didn't do it for me in the past but this new wave of fresh ideas has got me really anticipating the arrival of the new Swizz Beatz related product here in the UK. As I have no idea when that might be I just have to settle for the little snippets of info or promotional gambits that...

Last night I attended the Reebok Classics 'Reethym of Lite' party at Moorea Beach Club at the Mandalay Bay Hotel where Swizz Beatz was performing. At the end of the night he brought out Chris Brown to do his last song, Dance Like a White Girl. Check out the video I shot, I'll be posting the...

Give Me Your Classics and I'll Show You The Future," the piece looks at the way in which the pioneering brand has shaped modern sportswear, as well as British youth culture, since its evolution out of J.W. Foster and Sons back in 1958. Directed by Antony Crook with cinematography by Lol...

Central to Reebok Classics' new Reethym of Lite campaign is the fast paced techno dance anthem International Party by hip-hop virtuoso Swizz Beatz. Its a declaration of a lifestyle, an amalgamation of creativity and trends, International Party also marks the return of Reebok Classics onto the...

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Keith Haring and Reebok Classic present a first look at their upcoming spring/summer 2014 collaborative collection. Featuring new editions of the Classic Leather Lux, Workout Mid Strap, Princess and NPC Lux Silhouettes, the collection is tied together with artwork inspired by Haring's 1983...

 

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