Sephora Beauty Insiders were treated to a private, two-day event that allowed for the viewing and purchasing of the Hello Kitty line, which is being sold exclusively at Sephora. It will launch officially in-stores and returning online in mid-January. Its been a while since I've seen a Hello...

Some of the best tools that I have had the pleasure of testing lately are these brushes from the Sephora Collection. This set includes a Flat Powder brush, a Precision Foundation Brush, a Concealer Brush and a Shadow and Crease Brush. They are made of very fine synthetic hairs and come in a...

Come Christmas time, Sephora Collection's all-inclusive annual Blockbuster Palette — which includes everything from lipsticks and liners to blushes and shadows in every shade of the rainbow — is my #1 go-to gift for all the makeup collectors on my list! But why should an avid beauty buyer have...

Sephora Collection's limited-edition Hot Hues Neon Lip Balm ($10) is billed as a moisturizing lipstick with a sheer, neon tint. Sephora says this lip treatment combines the hydrating benefits of a lip balm with the sheer tint of a lipstick. "The pop of neon color will highlight any look, and...

From the Sephora Collection Skincare NEW Smart Dual Action Exfoliator & I love it smells so good. It is gentle enough to massage my face with and get that fresh and clean invigorating feeling in the morning while in shower. Sephora Collection Skincare NEW Smart Dual Action...

I share my embarrassment to warn others who may fall silly victims to this trickery! Hahahahaa : ) The Sephora Collection Prisma Chrome Eyeshadowsare touted as 'luminous eye shadows that deliver prismatic shine, lush texture, and lavish color payoff'. Sephora states that 'Prisma Chrome...

When I bought Sephora Collection Pro Foundation Airbrush #55 ($34), I clearly didn't need any more brushes–I have about 2-3 each of every most used brush in my kit and I have my own personal set, but you know how someone says "OMG–try this!"? Well yeah. I almost always will go out and try...

It came down to a choice between froyo and a trip to Sephora, and this time Sephora won. I was just cruising around the store when something HUGE blocked my way — actually, they were jumbo. They were these bright $12 Sephora Collection Jumbo Liner 12HR Wear Waterproof Pencils. These...

Line and define your lips wearing this gorgeous Retractable Waterproof Lip Liner from Sephora Collection. This is much pigmented so it can tint your lips very nicely. This liner is going to make your lips look fuller. It has a creamy consistency so it glides on easily when applied. It is...

, these baked eyeshadow palettes contain a base color and four complimentary shadow shades, as well as two brushes to help you create your perfect eye look. You can also build the color from sheer to intense, and use your brushes dry or wet for extra drama. Available in Mulberry and Burnished...

 

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