The Nike Basketball short film "The Black Mamba," much hyped in the runup to All Star Weekend , has now been released. Directed by Robert Rodriguez, it's essentially a hyper cliched exploitation-style plot – multiple villains (Danny Trejo as "The Crippler," Bruce Willis as "Mr Suave"), set...

Nike Basketball is recognizing the heightened postseason atmosphere by releasing the 2012 Elite Series, made up of three shoes: the LeBron 9 PS, Nike Kobe VII and Nike Zoom Hyperdunk. Each model was created with direct insight from the players, resulting in superior lightweight performance...

The 2015 Nike Basketball Christmas Collection drops this Saturday, December 26, at select Nike stores and all Titan locations. The LEBRON 13 retails for Php 10,795, the KD8 for Php 9,895, Kobe X for Php 10,995 and the Kyrie 2 for Php 7,645. For more information, continue to

Inspired by the flavors and stories of the Big Easy, Nike cooked up a bold mix of technical innovation, aesthetic flair and old-fashioned New Orleans traditions for some of the world's best basketball players: LeBron James, Kobe Bryant and Kevin Durant. Inspired by the fearsome alligator,...

As an added benefit, snow cones will be provided by The Lemon Ice King together with basketball gear from Nike. Aside from the lifestyle aspect, the space will serve as a launch pad for several marquee releases of the Hyperdunk 2011, Hyperfuse 2011, NIKEiD customization and the Air Force 1...

According to Wilson Smith, the designer behind the Nike Air More Uptempo, the mid-'90s were "a bigger than-life-time." That sense of maximalism was the driving force behind the creation of the shoe, the latest subject of Nike Basketball's "20 Designs That Changed the Game" retrospective. In...

Following Jeremy Lin's TIME Magazine cover bearing the words LINSANITY, his sponsor Nike has released a couple of t-shirts featuring the same LINSANITY slogan. Paying tribute to the basketball player's overnight success with the New York Knicks, the tee, available in black or white, features a...

In its 42-year history, Nike only bestowed just over 30 professional athletes (19 of them basketball players) out of the thousands they sponsored, with their very own signature editions. If you worked out the statistics behind the numbers, that is less than 1% out of all the athletes Nike...

+ Basketball measures how high, how hard and how quick players play the game via the 'Track My Game' mode. The NIKE+ enabled basketball shoes track information on every movement during the game and deliver back information to the user, giving them a basis from which to improve. Messages from...

Actually, the restless NBA star flew to China instead for his leg of the Nike Basketball tour. Much loved and admired by basketball fans in China, Bryant started his seventh consecutive tour of China with a brief stop at Jinan first. But it was at Wuhan, a bustling ancient city with 10...

 

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