For the Gucci Fragrance Launch, Frida switched gears into a beautiful Gucci one-of-a-kind silver and gunmetal v-neck silk crepe cocktail dress, which looks as at home here as it would on the set of 'The Great Gatsby'. I'm in love with the whole look, particularly the art deco graphic...

Relentless Energy Tour, Nicole Richie has been stepping out into the limelight at Bergdorf Goodman's launch party for New York Fashion week 2011. Since meeting Joel Madden and starting a family, Nicole Richie's fashion sense has developed into a chic and sophisticated style which she shows...

Following the launch of the 500 by Gucci, Gucci presents a pair of special-edition sunglasses belonging to the Gucci Eyeweb collection, dedicated to the young and dynamic universe of the digital generation. Designed by Creative Director Frida Giannini, this aviator model in metal with...

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. The 500 by Gucci will initially be available from April...

When I got an email inviting me to the Kirk Originals Launch party at their newly opened flagship store on Conduit Street off Regents Street I was well chuffed ('Chuffed' meaning, pleased, happy etc). However when I then received an email asking if I'd like to interview the founder and owner...

Gucci hosted yet another event this week, this time to celebrate the launch of its long-awaited makeup line, Gucci Cosmetics. The event was hosted at The Carlyle Hotel in New York City on Wednesday (4 June) by Gucci's Creative Director Frida Giannini in honour of Charlotte Casiraghi, who is...

"Bring your appetite" was the only favor asked of us before attending The Legends of McRib Launch Party. On Tuesday night, O So Chic headed to McDonald's in Times Square to celebrate the long awaited return of the McRib sandwich. The pork patty, that is molded into the shape of ribs, is deemed...

"This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency." The worldwide launch of the Fiat 500 by Gucci has been developed with the support of Lapo...

A Small World hosted the pre-launch party of Zurich's new hot spotAuralast Thursday. The location is gorgeous, home to a bar and smoker's lounge, a restaurant and a nightclub which can be booked for special events. The large room is surrounded by projectors that can be part of a presentation...

On Monday, Fiat and Gucci presented five short films promoting the Fiat 500 by Gucci model, which launched in 2011. The latest incarnation of the Cinquecento was launched in 2007 and has since gone on to be Fiat's hero model. In some countries, it's the only Fiat on sale. The films appear to...

 

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