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Swizz Beatz was recently announced as Creative Director of the Reebok Classics brand and will be influencing all aspects of the line, including creative campaigns and product. The first release from this new lineup is the Limited Edition Kamikaze, set to drop on Friday, May 13 in a run of 84...

With just a few well-timed Twitter pics, Swizz Beatz created swells of noteworthy buzz for Reebok and Reebok Classics. Now on the eve of its very first release, the collaborative model Swizz Beatz x ReebokKamikaze in Red, Grey, and White colorway, more information on the launch tomorrow has...

Limited Edition Kamikaze from Swizz Beatz and Reebok Classics on sale Friday, May 13th. The Limited Edition Kamikaze in red/grey/light grey (above) is the first shoe to hit retail from the Reebok Classics x Swizz collaboration, which is set to launch this Fall in July 2011. Swizz Beatz...

Reebok has officially announced its collaboration with Swizz Beatz for 2011 and will be teaming up with the music producer to create a special line for Reebok Classics. While not many details are available at the moment, Reebok says that Swizz Beatz will also serve as curator for the Reestyle...

On Monday, August 22nd in Las Vegas as part of the Project trade show, Reebok Classics and Swizz Beatz threw a raging concert for over 500 friends and tastemakers at the Moorea Beach Club at the Mandalay Bay Hotel. Supported by Funkmaster Flex who spun tunes as well as a dance performance by...

At Paris Fashion Week, Chanel creative director Karl Lagerfeld appeared with performer/producer Swizz Beatz to unveil their collaboration on the Chanel Monster Headphones. The all-black headphones feature the classic Chanel quilting and the brand's iconic logo. After the Chanel show, the...

For a brief moment yesterday afternoon, sneakers related press and media had the opportunity to see the unveiling of newest brand ambassadors for Reebok and Reebok Classics. Described by the label's creative director, Swizz Beatz, as "The Elite Team", members NBA great Dominique Wilkins and...

Central to Reebok Classics' new Reethym of Lite campaign is the fast paced techno dance anthem International Party by hip-hop virtuoso Swizz Beatz. Its a declaration of a lifestyle, an amalgamation of creativity and trends, International Party also marks the return of Reebok Classics onto the...

Prev Swizz Beatz and Reebok Classics Present Reethym of Lite Concert Recap Earlier this week, Swizz Beatz and Reebok Classics presented a special concert titled Reethym of Lite. The event coincided with the seasonal tradeshow circuit that descends upon Las Vegas every summer. Given Swizz...

 

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