A new face is about to front a series of short films for Agent Provocateur. Paz de la Huerta has scored the gig to help promote the lingerie label's Autumn 2011 campaign. Best known for her role as Lucy Danziger in HBO's Boardwalk Empire, the actress will play an it-girl being pursued by the...

And it hasn't passed by the advertisers unnoticed, with underwear brand Agent Provocateur being one of the first to snap her up to be the face of the label. The pics are out and are (obviously) a bit risky so I have selected the tamer ones for you here. But she is definitely a name to keep...

You can always count on Agent Provocateur to create an ad campaign that stands out from the rest. Their last ad campaign featured Josephine de la Baume as she was subsequently being spied on as she undressed herself in her loft. This time around Agent Provocateur chose HBO's Boardwalk Empire...

The last few Agent Provocateur ads have been edgy, sexy, playful and very 'in your face' – but the latest spring/summer 2012 campaign couldn't be more different! The brand has cast French actress Mylène Jampanoï as the face of its new campaign, as it takes a softer, more understated approach...

are true Agent Provocateurs, and she definitely is AP through and through. She's got an amazing body and she's naturally very, very sexy." "We wanted to be a little more riskier in a way," Shotton continued, "I thought, why don't we do a campaign that celebrates that you're wearing Agent...

I think that the Agent Provocateur Leopard Print Calf Hair Driving Gloves would do just the trick for fall. For some reason, I took one look at these drool-worthy driving gloves and couldn't think anything but, "These need a black handbag, stat!" The key word being "hand," of course. The...

Penelope and Mónica Cruz are desiging a lingerie line with Agent Provocateur. It's not the first design collaboration though as Cruz sisters have also designed collections for Mango. The sisters not only 'always been huge fans' of the brand but Mónica Cruz was also chosen as face of Agent...

Following the news that the Victoria's Secret's flagship storeis officially open in London's New Bond Street comes the announcement that British label Agent Provocateur is getting a brand spanking new shop in swanky Mayfair. Basically lingerie heaven! "This letting to Agent Provocateur...

Monica Cruz may not be as famous as her older sister Penelope, but she's definitely the showstopper as the face of Agent Provocateur's new AW12 campaign. Modelling 3 different styles from thenew collection, Monica absolutely blew me away in these sexy images, as well as in the accompanying...

Their new face (and body) for the spring/summer 2011 collection is the French actress, Josephine de la Baume. Other high-profile campaign models have included Kylie Minogue, Maggie Gyllenhaal, Peaches Geldof and Kate Moss. "Josephine de la Baume is the ultimate Agent Provocateur woman:...

 

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