The theme of the night was Sassy Magazine, and we were as intrigued by the premise as were by the biggest name on the bill: Tavi Gevinson. Yes, we saw Tavi IRL. It was exciting! She, as she will admit, has grown up, but she's every bit an almost-awkward 15-year-old who happens to really,...

Add girl-crush-hero and Rookie mag editor Tavi Gevinson to the mix, and you're talking dream weekend territory here. Interestingly enough, this is not a daydream but a reality, and one that was chronicled in its entirety this weekend via the magic of Twitter and Instagram. Orchestrated for...

By Emili Vesilind on September 6, 2011 Tavi Gevinson, precocious fashion hound, blogger and all-around wunderkind, is impossible to dislike. As a freshman in high school, she's already a better writer (with better aesthetic sensibilities) than half the girls on major fashion magazine...

>> Afterannouncing last month that she had parted ways with Jane Pratt and Say Media — the backers of Pratt's website, xojane.com — Tavi Gevinson is readying the launch of her own Web magazine, Rookie, on Monday. The site's editorial content will have monthly themes, with the first focused...

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She's gone from quirky to angsty and on to Rookie. Now Tavi Gevinson is trying her hand at sultry, singing Dory Previn's Beware of Young Girls in Wren's fall 2012 video. Dressed the part of a 60s songbird, and hitting a lower register than you might expect, she does a disarmingly good job...

Tavi Gevinson is wise beyond her years. Today we share some of that wisdom, courtesy of Makers. The Rookie editor-in-chief took part in the women's video series to talk about running her own website, being a feminist, and admiring that "cool older girl". All of the (very) short clips are...

Tavi Gevinson at a launch party for her Wren Video. Photo: Stefanie Keenan Is there anything Tavi Gevinsoncan't do? Just this morning it was announced that the teenage blogger-turned-publishing-mogul will be adding another hyphen to her ever-growing list of pursuits: actress. In her recent...

Following a successful LA road trip this past summer that included an artsy installation and Wren party, fashion wunderkind and Rookie magazine editor Tavi Gevinson has returned to Cali for three fun-filled events. Tonight from 7 to 9pm, Rookie Weekend kicks off with a signing of Rookie...

>> Last November , Tavi Gevinson announcedthat she was working with Jane Pratt on a magazine for teenage girls; now, it sounds like that is no longer the case. Gevinson had described her forthcoming online magazine, Rookie, in March as an offshoot of Pratt's website, xojane.com, which...

 

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