Preppy fashionistas, unite. Target has announced 'Ticket to Sunshine,' its latest collaboration, with none other than iconic fashion brand Lilly Pulitzer. The 250+ piece collection hits stores April 19th and will feature "apparel, accessories and shoes for women and girls, as well as home...

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Iconic Italian brand Superga turns 100 this year, and to celebrate the success of its classic plimsoll, it's bought super style icon Alexa Chung on board to front its latest campaign. Launched in 1911, these preppy pumps have a come a long way from the sandy beaches of Sicily and the city...

This year Mulberry fashion brand celebrates its 40th Anniversary, and the iconic English brand has recorded a massive 69 percent increase in income. This transforms into a practically not possibly remarkable 358 percent increase in revenue before tax. Obviously they obtained it due to a lot of...

witness the resurgence of some of their favourite brands. North Star Sportswear is one of those classic brands that's back on retailer's shelves across the country after a 20-year absence. North Star was originally founded in Batawa, Ontario by the Bata Corporation in the late 1940's. The...

This week there were two appropriately summery parties to launch the new eyewear collections of two iconic American brands. Tommy Hilfiger celebrated its first foray into eyewear–and its yearlong 25th anniversary–with a party at the James Hotel in NYC and a movie dedicated to surfers. Oliver...

, so it was really just getting into contact with brands and individuals who in their own right are icons and asking them to celebrate with us. The response has been fantastic; we asked 60 people and we're just getting the shirts back as we speak, really. We'll photograph them and put them...

Enshrined in the pantheon of truly iconic American brands, Levi's has been making jeans ever since Levi Strauss and Jacob Davis shook hands in 1872. The former, a dry goods wholesaler with means, was contacted by the latter, a struggling Latvian tailor, who had come up with the bright idea of...

Cate Blanchett has been named the new face of Silhouette, the iconic eyewear brand renowned for its premium lightweight eyewear. Fronting their ICON FOR AN ICON campaign, Cate was shot by the legendary Peter Lindbergh on location in Hollywood. Showcasing Silhouette's rimless TITAN MINIMAL...

This is also the company that just launched Tuckernuck, many readers are already familiar with the new endeavor dealing in preppy style and related brands. We will be writing about it in the future. One more appealing online store has also recently launched, Country Club Prep. This venture...

 

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