H&M is indeed launching a new fashion chain, and it's rumored to be called "& Other Stories". The stores will sell goods with a "higher price point and quality level" than H&M's, which sounds great! But that is a horrible name! In the spirit of constructive criticism, we have some...

Cheap Monday under its belt, but the Swedish retaileris adding yet another brand to its name by introducing "& Other Stories" to selected European countries and the internet as early as next spring! The '& Other Stories' brand aims to be a one stop shop for women and women only, as unlike...

The European retailer has announced the launch of another brand, this time with a higher price point and more luxe spin than it's sister stores H&M and COS, and this time, for women only. The brand, called & Other Stories, is designed for a woman who cares deeply about fashion, and wants to...

shopping news last week, much-loved Swedish retailer & Other Stories finally launched their US online store. Fashionistas coast-to-coast rejoiced. This store is a treasure trove of mid-priced style finds that look super high-fashion. Honestly, I'd have zero problem replacing my entire...

"All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com", says Samuel Fernström, Head of & Other Stories. What to expect? The concept...

H&M adds to the fast fashion (slightly higher priced) craze. Recently we learned that fast fashion giant H&M plans to open yet another retail chain. The Swedish newspaper Dagens Nyheter reported that H&M submitted a copyright protection application for the name "& other stories" to the...

I'm sure you all know how I feel about H&M, need I say I'm quite excited for their new luxury line, & Other Stories. According to the press release, & Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal...

"it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today." That's what many speculated the new chain would be called — the Swedish newspaper Dagens Nyheter reported last week that a Swedish firm registered...

While not a luxury brand as initially speculated, & Other Stories will offer a full complement of clothing and accessories designed by in-house design teams in Paris and Stockholm at a higher price point than the H&M offerings. The brand, which has been compared to H&M's other higher-priced...

Last year, H&M group confirmed that a luxury brand & Other Stories would be joining the ranks in Spring 2013, and now, we actually have a confirmed list of countries that will be getting their first taste of H&M's higher-priced sibling. & Other Stories promises to carry a wide range of...

 

Related shopping