Physicians Formula isn't just makeup anymore - now on offer is also a doctor developed line of skin care that easily solves your major skin issues with three solution based product lines that are highly effective but thankfully simple and straight forward. Each is colour coded by skin concern...

Content marketing, played out in the form of corporate blogging, is kind of boring. Corporate blogging isn't what I thought it would be. Mostly the corporate scenario is stifled by lack of creativity and freedom to explore. You're expected to toe the line, to avoid controversy, to vet each...

Another successful strategy for corporate blog posts is the "industry pundit" angle. You don't have to talk about your own company's warts and bald spots. Instead, you can analyze industry news, trends, and other happenings, and comment openly about them. I've mentioned this before, but I...

energy and especially their loyal following have thickened the rows of corporate customers (by corporate I understand big magazines, big fashion outlets, big brands eating the little fish in the pond). In the beginning they were scared of bloggers, even desperate to contain the new blogging...

After reflecting on why corporate blogging is sometimes so hard, I decided to go about it as if I were writing a post on my own blog. I remembered a discussion I had with a colleague about the difficulty of getting volunteers to produce work. This turns out to be one of the central...

a personal blog I'd write it the same way I write the corporate blog. Over time (and it takes time—there are no shortcuts) I think that my blog posts have built trust in my personal brand and in my company's brand. Along the way I've adhered to three principles: 1. Reveal yourself as a...

 

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