the launch of his limited edition T-Shirt line for 7 For All Mankind, James Franco suited up in one of his own designs. Franco's collection is designed to embody the "cool California spirit" of the brand. The graphics on the shirts are images shot by Franco from over 3,100 Polaroids taken...

7 For All Mankind just launched their virtual store on the popular online game Retail Therapy (joining Diane Von Furstenberg and Topshop). They are the first denim store with a branded store on the game. I absolutely love the game and have been playing it for months. I've already visited the 7...

7 For All Mankind is holding a fun new sweepstakes that launched a couple of days ago with OPI called the "Color Splash Sweepstakes". To enter, fans have to like both Facebook fan pages and fill out the sweepstakes form on their fan page for a chance to win over $800 in prizes from 7 For All...

Californian denim brand 7 for All Mankind will launch its spring 2012 campaign, created by James Franco (Rise of the Planet of the Apes) and the company's agency Lipman. The multimedia campaign features a teaser, shot from Franco's point of view, followed by numerous print and online visuals,...

Stacy Keibler posed for photos on the red carpet at the Rage Official Launch Party at Chinatown's Historical Central Plaza in Los Angeles, California last week. Stacy wore the new 7 For All Mankind Skinny jeans in Stoned Jeather with heels and a short sleeve sweater. I love the style of...

7 For All Mankind hosted the Gen Art Film Festival Launch Party at their flagship store in Soho, NYC last week. The event was hosted by Lake Bell (wearing The Skinny in Black) and had guests such as Anna Chlumsky (in The Roxanne in Paradise Cove) , Yolonda Ross (in The Ginger in Lightweight...

~ Lucky James Franco's relationship with Seven For All Mankind is expanding into a line of T-shirts that will launch in time for Fashion's Night Out! ~ WWD L'Wren Scott is saying 'bon voyage' to the New York Fashion Week set in favor of Paris! ~ VogueUK Famed chef, Jamie Oliver, called...

WHEN: Wednesday, May 29, 2013, 6-8pm WHERE: 7 For All Mankind at Yorkdale Mall We've got 5 spots on the guest list to fill, aaand we just received word that each of our 5 winners will be able to bring a +1! Double the fun. If you haven't yet entered the giveaway to snag one of those...

The Twilight actress has collaborated with 7 For All Mankind on an exclusive jewelry collection. The capsule collection launched last week, but sweet Nikki arrived in Dallas to promote her collection at the 7 For All Mankind boutique in Northpark Center last night. Decked out in denim and...

We've been all @7FAM this and #7FAM that over the last few weeks, and though that's likely to continue on account of their totally awesome jeans, we finally held our invite-only denim soirée at the 7 For All Mankind flagship at Yorkdale Mall last week with our lovely co-host Stefania Yarhi of...

 

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