the launch of his limited edition T-Shirt line for 7 For All Mankind, James Franco suited up in one of his own designs. Franco's collection is designed to embody the "cool California spirit" of the brand. The graphics on the shirts are images shot by Franco from over 3,100 Polaroids taken...

While it seems like most brands are catering to millenials these days, Seven For All Mankind is doing the opposite. The brand just launched a line of women's jeans to appeal to an older crowd, which is Seven's first brand extension in 14 years! The new line, Jen7, is still "sophisticated and...

7 For All Mankind just launched their virtual store on the popular online game Retail Therapy (joining Diane Von Furstenberg and Topshop). They are the first denim store with a branded store on the game. I absolutely love the game and have been playing it for months. I've already visited the 7...

7 For All Mankind is holding a fun new sweepstakes that launched a couple of days ago with OPI called the "Color Splash Sweepstakes". To enter, fans have to like both Facebook fan pages and fill out the sweepstakes form on their fan page for a chance to win over $800 in prizes from 7 For All...

Californian denim brand 7 for All Mankind will launch its spring 2012 campaign, created by James Franco (Rise of the Planet of the Apes) and the company's agency Lipman. The multimedia campaign features a teaser, shot from Franco's point of view, followed by numerous print and online visuals,...

Stacy Keibler posed for photos on the red carpet at the Rage Official Launch Party at Chinatown's Historical Central Plaza in Los Angeles, California last week. Stacy wore the new 7 For All Mankind Skinny jeans in Stoned Jeather with heels and a short sleeve sweater. I love the style of...

7 For All Mankind hosted the Gen Art Film Festival Launch Party at their flagship store in Soho, NYC last week. The event was hosted by Lake Bell (wearing The Skinny in Black) and had guests such as Anna Chlumsky (in The Roxanne in Paradise Cove) , Yolonda Ross (in The Ginger in Lightweight...

Kristen Stewart posed on her toes alongside stylist Tara Swennen at the Albright Fashion Library LA Launch in Beverly Hills, California. The actress kept it simple with her signature look of the 7 For All Mankind Gummy Leggings in Grey with a Saint Laurent jacket and a pair of Vans Old...

~ Lucky James Franco's relationship with Seven For All Mankind is expanding into a line of T-shirts that will launch in time for Fashion's Night Out! ~ WWD L'Wren Scott is saying 'bon voyage' to the New York Fashion Week set in favor of Paris! ~ VogueUK Famed chef, Jamie Oliver, called...

Kristen Stewart was spotted at LAX to catch her plane out to attend the Toronto Film Festival. She wore her favorite 7 For All Mankind The Skinny in Rinsed Indigo with some Balenciaga sneakers. Kristen has been caught in these jeans so much the past couple of years. I think the majority of...

 

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