The (former) Lucky Jeans duo of Gene Montesano and Barry Perlman thought that sounded just like the kind of guy who would buy their new denim line, and so the brand and its eponymous West 3rd Street boutique were thusly named. In addition to having a supplemental under-the-table income, the...

It looks like denim brand, Lucky Jeans is changing up there advertising methods. They are wanting to start branding themselves differently, moving from lifestyle brand ads to catchy t.v. commercials with a spokesperson or "spokes-shamrock" in this case. They will be rolling out a campaign more...

(Erin Wasson for RVCA Sweater, Lucky Jean Cut Off Shorts, American Apparel Tank Top, Jeffrey Campbell Shoes, Bailey of Hollywood Hat, Urban Outfitter Bag, LF Stores Rosary, LF Stores Necklace, Vintage Ray Ban Sunglasses)

Lucky Jeans and J. Crew were singled out as just two of the retailers who are capitalizing on the rising popularity of vintage clothes. But good luck finding any actual vintage clothes in either of their stores! With Urban Outfitters mixing a few authentic vintage pieces among their new...

I was so comfortable with this casual Friday ensemble! I have to say, I really love my Lucky jeans! I shortened my scarf by tying a knot in the center, putting that in front on my chest and wrapping it around my neck and tying one more knot in front. It made the scarf sort of necklace length....

Outfit? I plan to go for a run over my lunch break, so I'm wearing my gray workout capris, a multi-colored t-shirt I found on sale for $8 at Lucky Jeans (says "Rolling Thunder Salt Flats Speedway 1957″ on the front) and a red button-down shirt. Weekly goals: Drink two extra glasses of...

Embroidered jeans are available in flared and skinny styles. Thermal tops, smocked shirts, tees with vintage prints, embroidered jean jacket and artisan ponchos are big for the girls. Jean jackets, worn tees and rugged jeans are big for boys. In regards to styles there is a nice mix of the...

Paddy's outfit is a bit thrown together! We'll probably head out to celebrate (I am married to an Irishman after all) so I had to get my Irish colors on! Even my eyeshadow is green! OOTD: Esprit Grey tank & shawl top Lucky Jeans Banana Republic Grey Booties H&M Orange Cross Body...

 

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