Since Rag & Bone first launched its series of DIY Rag & Bone/Jean campaigns in Spring 2011, the British heritage brand has racked up an impressive list of famous model faces to promote their free-spirited threads— namely Miranda Kerr, Candice Swanepoel, and Karolina Kurkova! For their latest...

>> Instead of hiring a professional photographer to shoot their ad campaign, Marcus Wainwright and David Neville handed Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova, and Lily Aldridge a digital camera and asked them to take pictures of themselves in Rag & Bone clothes — with full...

Next we caught up with Karolina Kurkova looking iconic in a white Jonathan Saunders dress. This is Karolina's first time walking for Rag & Bone and she couldn't help but profess her excitement, particularly after being a part of their latest DIY ad campaign. "I've always loved Rag & Bone but...

Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for Rag & Bone Spring 2011 Campaign Rag & Bone's spring 2011 campaign is DIY Rag & Bone's spring 2011 campaign enlists four models, Abbey Lee Kershaw , Sasha Pivovarova , Lily Aldridge and Edita Vilkeviciute for do-it-yourself...

Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge & Edita Vilkeviciute for Rag & Bone Spring 2011 Campaign Marcus Wainwright and David Neville were rather brilliant to ask the models to do self-portraits. This is rather similar to when Steven Meisel had spoofed twitpic back in Vogue...

with Karolina Kurkova and Carolyn Murphy. The girls were given a digital camera and a bag of rag & bone clothes, with an assignment to take their own images of themselves in the clothing. No stylist, no hair and make-up, no lighting — just the girls and their camera. From Karolina's getaway...

had seen better days, and the intimate, 'catching people in the act', shock photography of The Cobrasnake , Terry Richardson and American Apparel was fading away, Rag & Bone have brought it back to life with the DIY Project . Taking away the photographer and just keeping the models, Edita...

For their Spring Summer 11 campaign, Rag & Bone asked four models Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova and Lily Aldridge to take pictures of themselves with only one constraint: wearing Rag & Bone clothes. The result is fantastic and captures these gorgeous women as if...

Model-turned-blogger Hanneli Mustaparta was asked by Rag & Bone to be a part of the DIY campaign alongside Abbey Lee Kershaw, Karolina Kurkova, Miranda Kerr, Carolyn Murphy and Sasha Pivovarova "I got a bag of clothes and a small point-and-shoot camera to shoot myself. I brought the bag with...

Rag & Bone is debuting a new set of images for its DIY Project, and they might be even cooler than the last ones. The campaign begins next week, but Style.com has the photos of Kurkova shot by Helena Christensen. The two were in Ischia, Italy, where Kurkova says they "watched films on an...

 

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