Actress Sophia Bush attends the BCBG Max Azria Spring 2012 fashion show during Mercedes-Benz Fashion Week at The Theater at Lincoln Center on September 8, 2011 in New York City. (September 7, 2011 – Photo by Astrid Stawiarz/Getty Images North America) This entry was posted on Friday,...

Athletic Spring – The spring 2012 campaign from BCBG Max Azria taps Daniela Mirzac and Theres Alexandersson for a series of athletic inspired images, lensed by Camilla Akrans. Showcasing the label's youthful dresses with vibrant color-blocking patterns styled by Laura Ferrara (Tim Howard...

Effortless Luxury – BCBG Max Azria played a game of contrast for its spring 2013 collection, focusing on the juxtaposition of hard and soft elements. Leather harnesses, skirts and cuffs matched with sheer and lace bring a modern edge to designers Max and Lubov Azria's fluid silhouettes. Prints...

Looks from the BCBG Max Azria Fall 2012 New York Fashion Week show. Photo: Getty Images As for mood music, Azria always keeps it light, fun, and modern. "I love a lot of different music...it sets the mood for the space," he said. For his fall show, we were particularly taken with the...

Louise Roe, in the blue dress, is becoming Miss Ubiquitous Spring 2012 as she was everywhere I went in the tents yesterday. Funny, then, that's she's in the same shot as Sophia Bush, third from right, Miss Ubiquitous Spring 2009! Personally, I was most excited for my first glimpse of Whitney...

Though Spring is usually reserved for bright shades and florals, BCBG Max Azria went for neutral blacks and whites, opting for muted tones and unexpected textures for their latest collection. Drawing inspiration from Helmut Newton's femme fatales in his iconic photographs, Max and Lubov Azria...

The Fashion world is so cruel! While we're getting ready to kiss the summer goodbye and lock all those beautiful sandals in the dark depths of the closet, the catwalk is showing Spring Summer clothes! BCBG Max Azria Spring Summer 2013collection was less floaty and summery and more geometrical...

Models at the BCBG Max Azria Spring/Summer 2012 show in New York on Sept. 8. Photo: Getty Images New York Fashion Week has officially begun, and we hit the Lincoln Center bleachers hard this morning (our mega-wedges have already started to punish) in order to capture the first show of the...

My New York Fashion Week kicked off this morning with BCBG Max Azria's Spring 2012 show. The designer presented a fresh, energetic collection of fluid silhouettes and weightless fabrics. Silk crepe dresses effortlessly fluttered down the runway with asymmetrical cuts, halter-necks,...

Similar to the look spotted last season, BCBG Max Azria A/W 2012 is all about "healthy, fresh and effortless – something you might see on the modern girl walking down the street". See how Maybelline New York Global Makeup Artist Charlotte Willer created the look after the jump! Face Using...

 

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