Forever 21's next designer collaboration is with Petro Zillia , an L.A. label with a fan base consisting of Paris Hilton, Lindsay Lohan, Scarlett Johansson, Mischa Barton, and Madonna, just to name a few. The new line includes super cute body-con dresses, boy shorts and sweaters in Petro...

Forever 21 has announced another designer collaboration to follow after the likes of Brian Lichtenberg and Petro Zillia. Rory Beca , another L.A. based designer, teamed up with Forever 21 to create an ultra sleek and feminine collection. The collection includes silky frocks, harem pants, a...

The famed heiress was out and about sporting this colorful frock from the soon to launch Petro Zillia for Forever 21 collection, which was released to Forever 21 stores on February 11. Paris Hilton has long been a fan of Petro Zillia, but I was much surprised (and delighted) to see her...

The Petro Zillia for Forever 21 line will be released in stores today, and their Spring 2011 line also awaits fashion-hungry shoppers. I found the Spring collection to be surprisingly nautical with more of a 50s vibe, but nothing short of fabulous. Browse through the gallery to find out...

8825 Melrose GLENDALE—Be among the first to shop the Petro Zillia X Forever 21 collection. Nosh on sweets, get a free gift with purchase, and enjoy the best gift of all: validated parking. Friday night, 6pm to 9pm. Americana at Brand

A Trio of Fashion Candy, Petro Zillia, Onch Movement & Traver Rains By Laura Medina Nony Tochterman of Petro Zillia with her confectionery of her current Spring Collection. It was a rare star alignment in the Los Angeles Fashion galaxy when Nony Tochterman of Petro Zillia, Travers Rains,...

FIRST LOOK: PETRO ZILLIA X FOREVER 21 Jump up and down for cute clothes! Talk about a match made in clothing heaven. Fast fashion phenom Forever 21 has just teamed up with sunny L.A. label House of Petro Zillia on a collaboration so perfect, we wonder what took them so long. Their new line...

Petro Zillia‘s pieces are bold and colorful, while Rory Beca‘s line will have a laid-back, yet sophisticated vibe. According to WWD , the pieces in both collections are priced between $5.80- $32.80 and will launch at all 250 Forever 21 stores. Petro Zillia for Forever 21 debuted in stores...

WEST THIRD —EM & Co is welcoming a trio of new designers with a popup and a party. Come check out ISM Mode, Mariska, and Mayumi Bradshaw. The popup goes until May, but the party is Friday night from 7pm to 10pm. 7940 W. 3rd St. RSVP to rsvp@emandco.com BEVERLY HILLS —There's a lot on...

Big-ass ice cream cone necklace by House of Petro Zillia for Onch Movement; both photos courtesy of Onch Movement DOWNTOWN, YOUR COMPUTER—The Gap just launched an advertising and marketing campaign that has, as its central component, a series of videos that was shot at the 1969 Denim design...

 

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