In essence a screen printed facsimile of ALIFE Bubble Logo wrapped and ready for "consumption", the tee comes in either black or white. Both are available now through ALIFE store in New York's Lower East Side and its online store. ALIFE | ALIFE Rivington Club 158 Rivington Street | Map New...

I mean, who would expect Philo to move over to blatant branding like this? I'm sure you all might have seen the YSL logo tee, some may already get bored of it. But Céline, I would say, takes it to another level. The point of me blogging about this is that I just recently found out perhaps...

In the centuries old tradition of Mano a Mano in el Baño, the maned romantic for the ages, Fabio, will go head to head tomorrow at High Noon against the Old Spice Guy (aka Isaiah Mustafa). In a battle of wits and words, Fabio declared himself as the new Old Spice Guy that will "give you pearls...

Time to dress things down a little for the new season so today we feature a wardrobe staple, the classic short sleeved T Shirt. This Replay Overalls Logo Tee is a perfect all rounder looking equally at home down the boozer with Jeans, down the Beach with a pair of Shorts or just mooching...

While on the Cyclone, she threw her hands in the air (and waved 'em like she just didn't care) in a $43 Forever Team Logo T-Shirt. Later on, she was spied in the brand's $190 Unloaded Varsity Jacket. Her jacket features a nylon body with fleece sleeves, a large 'HUGE' graphic embroidered...

While we cast a strong side glance at shirts proclaiming "I'm Very Rich," do we have the same reaction to designer logo t-shirts? Rihanna caught a flight in LAX this past weekend in a pair of readers, a maxi skirt, and a branded Céline shirt: No, she wasn't wearing one of the brand's popular...

year-old Italian model who is best known for being on romance novel covers. Yes, Fabio the guy who once schilled for that butter substitute product. Yes, Fabio, he of the long, flowing hair. We're not saying that Fabio isn't awesome, but like, did you see the Isaiah Mustafa commercials?...

The series of hilarious videos culminated on Thursday and Isaiah was declared the winner taking back his Old Spice-scented throne. The Procter & Gamble-owned brand says that Isaiah won the battle based on consumer feedback and online comments on their Youtube channel. I think we all...

Eric Baldwin, creative director at Wieden+Kennedy certainly plays a big role in the stunning success of the Old Spice campaign which has blasted it to the top of the charts on You Tube and is considered the most successful viral campaign in history. Procter & Gamble's Alex Keith has lead...

I remember as a child in the shower I'd pick up my dad's old Irish Spring soap and plant my nose on it because I liked the smell so much...which proves I was never really averse to masculine scents even at a young age. One whiff of Old Spice Fiji launched me out, my arms pinwheeling through...

 

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