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Swizz Beatz was recently announced as Creative Director of the Reebok Classics brand and will be influencing all aspects of the line, including creative campaigns and product. The first release from this new lineup is the Limited Edition Kamikaze, set to drop on Friday, May 13 in a run of 84...

With just a few well-timed Twitter pics, Swizz Beatz created swells of noteworthy buzz for Reebok and Reebok Classics. Now on the eve of its very first release, the collaborative model Swizz Beatz x ReebokKamikaze in Red, Grey, and White colorway, more information on the launch tomorrow has...

The Swizz Beatz x Reebok Partnership Officially Announced @ Project, Las Vegas has a wide and soft tongue in white color. On the tip of the tongue a tag is stitched with letter ‘R' written on it and just above the alphabet ‘R' Reebok is written in volt green color. The inner sole and lining...

Limited Edition Kamikaze from Swizz Beatz and Reebok Classics on sale Friday, May 13th. The Limited Edition Kamikaze in red/grey/light grey (above) is the first shoe to hit retail from the Reebok Classics x Swizz collaboration, which is set to launch this Fall in July 2011. Swizz Beatz...

Reebok has officially announced its collaboration with Swizz Beatz for 2011 and will be teaming up with the music producer to create a special line for Reebok Classics. While not many details are available at the moment, Reebok says that Swizz Beatz will also serve as curator for the Reestyle...

Prev Swizz Beatz and Reebok Classics Present Reethym of Lite Concert Recap Earlier this week, Swizz Beatz and Reebok Classics presented a special concert titled Reethym of Lite. The event coincided with the seasonal tradeshow circuit that descends upon Las Vegas every summer. Given Swizz...

August 27, 2011 Since Swizz Beatz took over the realms of Reebok and was given the task to reintroduce and re-imagine the Reebok Classics brand he has sparked my interest in the brand to heights my interests haven't seen. Reebok just didn't do it for me in the past but this new wave of fresh...

Central to Reebok Classics' new Reethym of Lite campaign is the fast paced techno dance anthem International Party by hip-hop virtuoso Swizz Beatz. Its a declaration of a lifestyle, an amalgamation of creativity and trends, International Party also marks the return of Reebok Classics onto the...

Last night I attended the Reebok Classics 'Reethym of Lite' party at Moorea Beach Club at the Mandalay Bay Hotel where Swizz Beatz was performing. At the end of the night he brought out Chris Brown to do his last song, Dance Like a White Girl. Check out the video I shot, I'll be posting the...

 

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