H&M is indeed launching a new fashion chain, and it's rumored to be called "& Other Stories". The stores will sell goods with a "higher price point and quality level" than H&M's, which sounds great! But that is a horrible name! In the spirit of constructive criticism, we have some...

H&M press officer Håcan Andersson confirmed today that the company's new venture – coming in 2013 – will be a chain of stores under the name "& other stories." Further details are still shrouded in secrecy, as Andersson said the name alone "is all the available information we have as of...

When I had a slight freak-out in Loehmann's, and other stories... I spent most of Memorial Day running around Manhattan with one of my favorite fashiony cohorts, doing things like the McQueen exhibition at the Met (goose-bumpingly great), the YSL-Pierre Berge documentary L'amour Fou (eh) and...

" Maybe US e-commerce = & Other Stories for us? We don't know for sure, so don't go booking your flight to Europe yet, and keep your fingers crossed, because this is one new shop we're eager to check out! What do you think of H&M's new brand, & Other Stories? Like us on Facebook so we can...

, beauty and ready-to-wear to create their personal style, or story. The line launches in stores and online during spring 2013 in selected European countries, sadly not in the US anytime soon. Our collections are built around inspiring fashion stories. All our lines are diverse, ranging from...

the Swedish retaileris adding yet another brand to its name by introducing "& Other Stories" to selected European countries and the internet as early as next spring! The '& Other Stories' brand aims to be a one stop shop for women and women only, as unlike H&M, no menswear will be...

"it is correct that H&M will launch a new chain in 2013 called & other stories, but this is all the available information we have as of today." That's what many speculated the new chain would be called — the Swedish newspaper Dagens Nyheter reported last week that a Swedish firm registered...

Satchel Obsessions, and Other Stories... Ever since spotting the image above on A Cup of Jo, I've been dreaming of the bag on the far right: the perfect little satchel. I've all but decided that it's going to be my go-to bag for fall (sorry, oversized totes). The question is, which satchel?...

The Swedish newspaper Dagens Nyheter reported that H&M submitted a copyright protection application for the name "& other stories" to the Swedish patent and trademark office last year. According to H&M press officer Camilla Emilsson, the new chain—which is scheduled to open in early 2013—will...

The & Other Stories brand caters to "women with an interest in fashion who want to create their own personal style, and focuses on the total look," according to the company's recent nine-month report. While not a luxury brand as initially speculated, & Other Stories will offer a full...

 

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