, the trainers became popular as part of the hip-hop scene of 1980s New York. Later adopted by fans in the UK, the model was renamed the Puma States after its US birthplace. The silhouette made a return in March as part of an exclusive deal with UK retailer Size?. This coincided with a...

Shinzo x PUMA Bolt New Future As the world's fastest man, Usain Bolt undoubtedly serves as an inspiration to a global audience. In this recent team-up, PUMA and Parisian boutique Shinzo create a Bolt-inspired sneaker featuring a Jamaican color scheme and an eco-friendly approach. Sustainable...

Building on solid foundations, the Amsterdam-based firm has revealed a new limited edition capsule collection of design-forward trainers. Dubbed Inner Circle, the top tier line uses experimental materials such as waterproof rubberised neoprene, alongside unique design quirks including an...

Odd Future's pop-up shop flyer. Photo: Courtesy of Golf Wang Put down the bedazzled ironic holiday sweater and get your Christmas hipster chic on, thanks to Odd Future and their monthlong L.A. pop-up shop, which will feature two screen-printed Christmas tees designed by the OFWGKTA crew. The...

Today we focus on five limited edition collaborative trainers that are set to launch in May. From sports luxe heavyweights Saucony and Nike to high-end retailers END and Liberty London, designer collabs are big business and it's easy to see why. Exclusivity, kudos and innovative design –...

Last year's Liberty print collaboration with Italian sunglass supremos Retro Super Future was hugely popular and 2011's Lucia sunglasses, in three iconic Liberty prints, will doubtless be blooming marvellous too. What EWG particularly likes is the combination of round lenses with a square...

Ahead of Lance Armstrong's candid conversation with Oprah Winfrey set to broadcast later tonight, there are indications of Nike sponsoring the disgraced cyclist once again in the near future. After millions in sponsorship money to his professional cycling career as well as his cancer-related...

Trainer Premium in Limited Edition, Dedicated to the city of Los Angeles as you'll see the name. In reality we are talking about a model that has been around for almost 30 years and that Adidas wanted to reinterpret this year giving it a new look and more modern, offering its sneakers in two...

In addition to the numerous special versions of the Suede that PUMA has worked up for the model's 45th anniversary, the brand has also created this limited edition XLV STORIES OF THE PUMA SUEDE book. The book features interviews with notable members from the shoe's history like Dr. Tommie C....

Future Relic project with its first offering, Future Relic 01. Future Relic 01 is a short film based on the story of a mobile phone — a vintage cubic piece crafted from a blend of plaster and broken glass. The theoretical film features music by Swizz Beatz and costumes designed by Richard...

 

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