It is the oldest city in Sweden, having been founded in 980. The tiny town has such a picturesque beautiful medieval centre with restaurants, cafes and small shops that I felt like being at a movie set. The old church ruins, runic stones and "Stora Gatan" (Main Street) are must-sees, along...

I'd like to spend one month here every summer: in the forest in Sweden. It was recently announced that Richemont's billionaire chairman Johan Rupert is taking a year off (Richemont is the company that owns brands like Net A Porter, Cartier, and Piaget, amongst others.) "After 25 years, I...

a small city in Sweden (we aren't moving to Stockholm, in case you are wondering. But who knows, we might end up there eventually.) The same life here is double what it costs there. DOUBLE. That's a lot less money we need to earn to have a decent lifestyle (and by the way, our earnings will...

Beyoncé herself wasn't enough for Sweden's hottest brand. H&M's pre-summer collection features styles inspired by some of the hottest models in the industry: Joan Smalls, Daphne Groeneveld, Lindsey Wixson, and Liu Wen. These four ladies may be strutting thousands of dollars worth of designer...

Det co-founder and designer, Maria Frykman Forsberg, will present the collection herself at Bubble -well worth popping by if you'll be visitng the trade show, kicking off this weekend! Little Scandinavian have tried, tested and absolutely love this brand, with Little A hitting the slopes...

The Heart of Europe is made up of Sweden, Germany, Monaco, Main Europe, Switzerland and St Petersburg Island.The Heart Of Europe

She's strutting her stuff and showing off that sparkling Hollywood smile in some looks that are definitely grabbing our attention! Perhaps a trip to Sweden for closer investigation is in order... Here's a look at some of our favourite ensembles... And here's a look behind the scenes:

She recently resurfaced on the haute couture runways and now starting off with a double cover for Elle Sweden. Something looks slightly off with the covers, but doesn't she look so sweet and lovely. Can't wait to see her taking over runways this Fall for Spring 2012 shows. Elle Sweden...

 

Related shopping