We first met Spardha Townend, Senior Marketing Coordinator for Joe Fresh, at the Elle Canada 10th anniversary party this past March. We instantly fell in love with her sparkly gold mini skirt that she elegantly paired with a classic white button down shirt and a vintage off-white woven clutch...

Canada's most recognizable fashion brand, Joe Fresh presented their fashion show yesterday. The collection had a lot of 1960's inspired silhouettes. Mod mini-skirts and dresses, tight cigarette pants and cozy duffle coats were flattering to all. The color palette was a rainbow of warm fall...

Set to open next fall at 510 Fifth Avenue at 43rd Street (steps away from the New York Public Library and Bryant Park!), the US opening coincides with Joe's fifth anniversary in Canada and the launch of a sleek new logo to boot. Shaping up, shipping out! One Response to "Joe Fresh set to...

To celebrate ten years of the Fashion Targets Breast Cancer campaign in Canada, Rethink Breast Cancer and Joe Fresh are once again teaming up to raise money for breast cancer research, education and support. 10 new "Rethink" apparel items will be available exclusively at select Joe Fresh...

One of my favourite brands (and thebest reason to go to Superstore) is definitely Joe Fresh... It's simple, on trend and super affordable. So when FLARE.com asked what my favourite Canadian brand is for their Wear Canada campaign, the answer was a no-brainer. I bought this blazer a few years...

And the colour options seem to be endless, with even teal and mustard working their way into different styles. A pair of burgundy loafers will add just the right pop of colour to an outfit, and the ever-popular houndstooth pattern is featured on a pair of classic pumps.

Anyone who has been to New York City recently knows that Joe Fresh has arrived -- and in a big way! From Taxi TV to billboards across the island, we couldn't help but have an immediate appreciation for a brand that clearly knows how good they are (and aren't afraid to show it). This week,...

Penney locations across the United States. The shops are set to open for business in April 2013. Creative director Joe Mimran said in a statement on Wednesday that they were extremely proud to partner with "one of America's most iconic department stores." There are about 300 Joe Fresh...

Photography courtesy of FASHION Magazine The Joe Fresh world takeover has begun! The little grocery store clothing brand that could will be expanding to New York City but they won't be opening in a Loblaws store. For its NYC edition, Joe Fresh will be opening in a 15,000-square-foot...

It's the moment that Joe Fresh addicts across the country have been waiting for: the homegrown purveyor of cheap and cheerful fashions has announced that it will be launching e-commerce in Canada – finally! According to the tweet heard from Vancouver to Halifax, the new online store will go...

 

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