We've never seen James Long in any stores until now, so we had to flag this up. Although you've just gotta look at the price tag (£839) to see why he hasn't been more widely stocked. While we're not going to say that it isn't worth the money (although we're sure a snarky commentor will say...

It was clear, from the moment the first model took to the runway to the initial notes of Brian Eno's 1973 glam rock song 'Baby's on Fire', that the audience at James Long's spring/summer 2012 collection presentation was in for an outstanding sartorial treat. This was a collection that proved,...

1 / 13 2 / 13 3 / 13 4 / 13 5 / 13 6 / 13 7 / 13 8 / 13 9 / 13 10 / 13 11 / 13 12 / 13 13 / 13 James Long 2013 Spring/Summer Collection True to his affinity for boldness and flair for the unconventional, James Long's latest Spring/Summer 2013 collection does not...

I've seen James Long every season for the last 3 years and every time there is a real evolution of ideas; season by season he refines his ideas into spectacular key pieces that you would kill to own. This year it was quite obvious at LFW that designers were having to rethink their ideas and...

This is why James Long's show was so refreshing, even if the total look isn't my personal style. I don't pretend to have any expertise in fashion design - I'm a physicist for God's sake - but I approach this here blog as a consumer. I go to the shows to be inspired and see what I want to buy,

James Long's menswear has evolved from its crazy roots to become one classy brand. I could see lots of boys about town snapping up the smooth leather jackets and weekend bags or sporting a tight and tailored pair of shorts in the summer. I was more attracted by the outrageous pieces (quelle...

Mary Katrantzou, and menswear designer James Long, who have just been announced at the recipients of the latest Fashion Forward sponsorship. The sponsorship will see the winners receive a cash prize and business support from the British Fashion Council for the next two years! Extra congrats...

" – James Long "I am thrilled to have been awarded Fashion Forward sponsorship for 2012 as this backing will allow me to develop my brand even further. I have so many exciting projects coming up this year and this is a great way to start things off!" – Louise Gray Mary Katrantzou, "I'm so...

Long's womenswear provides instant satisfaction to those seeking statement cool pieces: standout, decorative and trans-seasonal, thanks to bursts of universally worshipped black chiffon and perennially cool snakeskin. For this alone he's definitely sitting tight on our...

James Long showed a womenswear collection as part of Fashion East again this season and, unfortunately, I didn't manage to see the show. I did, however, get to have a gander at the pieces in the showroom afterwards which suited me down to the ground since it was the the embellishment and the...

 

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