It doesn't mean you can't branch out on occasion (I cover fashion and blogging tips!), but knowing what your focus is not only helps dictate your content, it also helps you build a community around your blog. I had to do it. Obviously, not everyone is going to agree with me here, but I...

While it goes without saying that talent, skills, experience, and connections are very, very important in building Brand Me, today's blog post is covering the little things – that are still very important. All images are accessories by handmade leather brand Feit. www.feitdirect.com 1....

The communication also helps build trust, and people may feel as if they're learning more from discussions. It's not possible to build a lively community without regular engagement through e-mail and other online interactions. Perhaps contributing an e-mail a day may go a long way toward...

Another successful strategy for corporate blog posts is the "industry pundit" angle. You don't have to talk about your own company's warts and bald spots. Instead, you can analyze industry news, trends, and other happenings, and comment openly about them. I've mentioned this before, but I...

I'm not sure how to find time for that personal touch, but Larry Kunz's tips for building trust in a corporate blog — revealing yourself as a person, speaking with conviction, and interacting with comments — seem like a good start.

After reflecting on why corporate blogging is sometimes so hard, I decided to go about it as if I were writing a post on my own blog. I remembered a discussion I had with a colleague about the difficulty of getting volunteers to produce work. This turns out to be one of the central...

" Source: Shutterstock "How Smart Leaders Build Trust" (Inc) "Encouraging trust in an organisation is more than exhibiting it at the top level. Leaders must also learn to trust their followers." Source: Shutterstock "What Leadership Looks Like in Different Cultures" (Harvard Business...

Oliver Peoples refuse to brand their products with a logo, but instead rely on creating relationships with customers building trust and respect of which has allowed their sunglasses to become globally recognised. Always staying true to originality with the vintage aesthetic that first...

It appears that most corporate bloggers stick with the latter. And the results are telling. A recent Forrester poll found that only 16% of people actually trust corporate blogs. That means that more than 8 out of 10 people pretty much feel corporate blogs suck. If you can't trust a blog, it's...

 

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