-2, baby blue in reference to the Carolina Skies, Michael Jordan's home state, the stealthy black GD100B-1 as in the Black Cat persona Jordan took on while on court, and the Chicago Bulls homage of DW6900CB-4 in varsity red. Each is then emblazoned with the familiar Jumpman logo of Jordan...

As a follow-up to special Air Jordans VII and Air Jordan IX releases, with the accompaniment of headphones from Skull Candy , Jordan Brand announced the availability of Headphones Pack for 2011 NBA All-Star Game Weekend . Quip with two of 2011′s most sought after – Air Jordan 2011 or Air...

Liken to that of All-Star Game for high school athletes, the top 22 basketball players from all 50 states of the union will compete in the 10th annual Jordan Brand Classic. To take place in Michael Jordan adopted hometown of Charlotte, North Carolina, the selected players will wear the new...

A brand arguably wholly representative of "game time" if such a symbol existed, Jordan Brand continues its strong campaign this season with the release of the Playoff pack this year. Running full steam ahead into the NCAA tournament semi-finals and the race for playoff berths in the NBA, the...

The Jordan Brand Classic event represents a certain legacy carried by not only Jordan, but also the game of basketball. Thrown annually by the basketball giant, the game takes aside high school all-stars and pits them against each other to shine a light on tomorrow's talent. Visual specialists...

Stemming from its #RISEABOVE documentaryfilms, Jordan Brand is set to debut its new "This Is Where It Starts" television campaign during tomorrow's men's basketball game against Lithuania. The ad is a nod to the global growth of basketball, depicting a rivalry between two players from...

Jordan Brand is showing love to an often overlooked segment of the sneaker buying market. Its Holiday 2011 collection for girls features an impressive array of retro and new models. In the former category, JB presents three styles of the Jordan 1, one in a black-metallic pink colorway, the...

In recognition of this year's NBA All-Star Game in NYC, Jordan Brand is set to release the Pearl Collection, made up of a quartet of premium performance silhouettes: the Jordan Super.Fly 3, Jordan Melo M11, Jordan CP3.VIII and Air Jordan XX9. As its moniker suggests, the pack draws inspiration...

19 October, 2011 09:46pm | Posted in Jordan Brand | 1 Comment " After a stellar October release from both Nike and Jordan Brand, JB's brings in 2 more pairs to make sure your game is on point. The Melo M8 came out roughly about 2 weeks ago and here is the Away colorway of the same shoe,...

05 August, 2012 07:16am | Posted in Jordan Brand | No Comments " Stemming from the success of the Brand's #RiseAbove documentaries, Jordan Brand debuted its "This is Where it Starts" TV campaign earlier today during the men's basketball game against Lithuania. With basketball truly becoming...

 

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