First shown to members of the fashion elite at a high-profile dinner hosted by Apple during Paris Fashion Week, the images mark a departure away from the technology giant's normally family and young adult-oriented advertising towards a consciously high fashion approach. In addition, David...

The Italian fashion house Prada has tapped actor Tobey Maguire to star in its upcoming autumn/winter campaign, shot by David Sims. Here's the first look at the making-of video starring the Spider-Man star: The choice has come as a surprise for many, not only because Maguire has never starred...

Valentino Spring Summer 2011 Campaign by David Sims Sasha Pivovarova, Monika Jagaciak, Karmen Pedaru, Caroline Brasch-Nielsen, Freja Beha, & Julia Saner photogtraphed by David Sims for Valentino Spring/Summer 2011 Campaign. Her ethe looks of the campaign and the outfit details from the...

's new, more affordable line, Pierre Balmain, doesn't start hitting stores until early December, but a first look at the debut collection, for Spring 2012 — is in order. The new line covers everything from eveningwear to daywear, tailoring to jeans, and will be created by a separate design...

Here's your first look at Gwyneth Paltrow's Cookbook. That's right, ladies and gents, the lovely Gwyneth is sharing her "Look Good and Feel Great" recipes with the world. What's surprising is how early on in the year we are seeing this cover and it's pre-order link on Amazon. The book is not...

British retailer Topshop is known for shining its spotlight on the rising stars of the fashion world so it is no surprise to hear that the chain's latest collaboration is with Georgia-born designer David Koma. Happily, the limited edition five-piece capsule collection stays true to Koma's...

THIS here is the cover editorial, featuring Daria Werbowy by David Sims. It's embarrassing. Sims shot an additional 5 editorials for this single issue. 6 total editorials, 5 of which I would not have printed. I did like the feel of one, but April Tiplady was the wrong cast, or he failed to...

First Look: Lottie Moss, Kate's Little sis, get's first editorial shoot with Dazed Digital Dazed Digital are quite the little clever outfit. While the whole world was tweeting, instagramming and just general sharing congratulations honouring Kate Moss's 40th birthday yesterday, Dazed Digital...

Are you looking forward to more of David Beckham for Belstaff? As Editor of SASSYBELLA.com, Helen Lee has been blogging about Fashion and Beauty for over 10 years. A self confessed geek and sports fan, Helen can't resist the urge to travel often and far in the name of good fashion,

Here's the first look at Lady Gaga's cover for Vogue US March 2011. The pop star has traded her signature blonde locks for a powder pink wig, paired with bold purple lips and a Grecian style dress. The photo was taken by fashion's favourite photographer Mario Testino at the Museum of Fine Arts...

 

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