The Nike Basketball short film "The Black Mamba," much hyped in the runup to All Star Weekend , has now been released. Directed by Robert Rodriguez, it's essentially a hyper cliched exploitation-style plot – multiple villains (Danny Trejo as "The Crippler," Bruce Willis as "Mr Suave"), set...

While we may have just gotten word that the NBA has canceled all games through November 30th, basketball lives on in the hearts and minds of athletes who play the game simply for the love of the game. That's the simple yet compelling message behind Nike's "Basketball Never Stops" ad campaign,...

Nike Basketball: "Basketball Never Stops" Commercial Despite an ongoing lock out, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its "Basketball Never Stops" campaign. From Harlem to China, we see some of the...

Inspired by New York's amazing and distinctive architecture, Nike Basketball unveiled their 2015 All-Star Collection. Key elements of the city's iconic architecture inspire the signature shoes of Nike Basketball's premier signature stars, including Kobe Bryant, Kevin Durant, Kyrie Irving and...

. "Music is so much bigger than celebrity and we've lost it in celebrity" explains Sue Jacobs, the music supervisor for The Music Never Stopped. "All these artists that wrote these songs that are in the movie were not celebrities when they wrote those songs and we've lost sight of...

As an added benefit, snow cones will be provided by The Lemon Ice King together with basketball gear from Nike. Aside from the lifestyle aspect, the space will serve as a launch pad for several marquee releases of the Hyperdunk 2011, Hyperfuse 2011, NIKEiD customization and the Air Force 1...

For Jason Petrie, the lead footwear designer at Nike Basketball and the architect behind LeBron James' signature line, that "when" was over the weekend. Not long after Chicago Bulls' Derrick Rosetore his ACL during NBA Playoffs' Game 1 against the Philadelphia 76ers and effectively ended his...

We're already at Day 3 of 10 before Nike Basketball unveils Kobe Bryant's 10th signature shoe with the brand. Today, the symbol you see here has the caption 'Never Stop. Never Surrender. Kobe's warrior spirit always lives to fight another day. Although we just got word that Kobe tore his...

In the above video we introduce "Spotlight" from Nike's "Basketball Never Stops" campaign. "Spotlight" features LeBron James, Dirk Nowitzki, Kevin Durant, Amar'e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from Ricardo Reyes (Jimmy Kimmel...

Actually, the restless NBA star flew to China instead for his leg of the Nike Basketball tour. Much loved and admired by basketball fans in China, Bryant started his seventh consecutive tour of China with a brief stop at Jinan first. But it was at Wuhan, a bustling ancient city with 10...

 

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