While we may have just gotten word that the NBA has canceled all games through November 30th, basketball lives on in the hearts and minds of athletes who play the game simply for the love of the game. That's the simple yet compelling message behind Nike's "Basketball Never Stops" ad campaign,...

Nike Basketball: "Basketball Never Stops" Commercial Despite an ongoing lock out, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its "Basketball Never Stops" campaign. From Harlem to China, we see some of the...

For Jason Petrie, the lead footwear designer at Nike Basketball and the architect behind LeBron James' signature line, that "when" was over the weekend. Not long after Chicago Bulls' Derrick Rosetore his ACL during NBA Playoffs' Game 1 against the Philadelphia 76ers and effectively ended his...

Actually, the restless NBA star flew to China instead for his leg of the Nike Basketball tour. Much loved and admired by basketball fans in China, Bryant started his seventh consecutive tour of China with a brief stop at Jinan first. But it was at Wuhan, a bustling ancient city with 10...

22 December, 2012 10:41am | Posted in Nike | No Comments " Similar to other "sneaker holidays", Nike Basketball debuts a special set of colorways for their Big Three as the drop in stores on Wednesday, December 26. Seen on Kingcrux' feet during the Bred XI release, Kobe's latest signature...

of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity. The new Nike+ Basketball experience breaks down the user's game to deliver information and measurement, which in turn...

The NBA season may be long over, but the fierce competition of summer basketball is just starting to heat up. A new Nike Basketball campaign — dubbed "Summer is Serious" — will roll out a new video each day starting this week, each featuring the various personalities that make up summer...

We're already at Day 3 of 10 before Nike Basketball unveils Kobe Bryant's 10th signature shoe with the brand. Today, the symbol you see here has the caption 'Never Stop. Never Surrender. Kobe's warrior spirit always lives to fight another day. Although we just got word that Kobe tore his...

With Jordan Brand's push earlier of loving the game no matter what,here's Nike Basketball's push for awareness that Basketball Never Stops. You'll see a couple of Nike Basketball athletes and endorsers- LeBron, KD, Amar'e, Dirk, Coach K, ?uestlove, J.Cole, Sue Bird and a couple others. I've...

Last Thursday, Nike Basketball teased us with a short video of Kobe Bryant talking about having a part of you in your signature shoe. The same goes with Kevin Durant. Initially, we thought the December 3 was about Kyrie Irving and Nike Basketball basically introducing him to the world as the...

 

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