The gym at Masaryk Towers, a low-income high-rise apartment in New York City's Lower East Side, was in a state of neglected disrepair until Nike Basketball made it a reclamation project, installing a regulation sized court with digital scoreboard, as well as a well-appointed locker room. For...

Because of its enduring aspect, designers at Nike Sportswear took cues in designing a special Nike Dunk High and Nike Sportswear T-Shirt Collection. With help from the Indian Cricket Team, a splash of blue and white decorated the Nike Dunk High. Nike also incorporated the cultural importance...

Nike Basketball: "Basketball Never Stops" Commercial Despite an ongoing lock out, which sees the NBA work stoppage extend through November 30, Nike Basketball continues pushing forward with this new spot for its "Basketball Never Stops" campaign. From Harlem to China, we see some of the...

On the brink of the new year, Nike releases a preview of one of its new looks for 2012, the Manor. Featuring a khaki colored suede upper complemented by a leather toe and a touch of light khaki on the heel, this new mid-cut silhouette is teed up to hit retailers this Spring. Rounding out the...

Nike, who signed Lin in 2010, is sure to have multiple projects in the works, including a specially designed Hyperfuse sneaker, but for now the brand has unveiled this simple Linsanity tee. In light of the high-profile crucible Lin faces tonight as he takes his talents to South Beach, Nike...

In addition to corporate temples (like the hallowed Beaverton campus), and retail locations (like the factory store in North Portland, which is a treasure hunter's goldmine), Nike has added "brand experience" location in downtown Portland, that gives Swoosh fans a new source of NSW, NikeiD and...

While Nike wasn't the first to bring a shoe of this calliber to the market, that certainly hasn't stopped them from driving its evolution forward; this Free Run+2 features a breathable mesh layer, a multi-layer upper for a lightweight second-skin-like fit, and an full innersleeve for enhanced...

In the above video we introduce "Spotlight" from Nike's "Basketball Never Stops" campaign. "Spotlight" features LeBron James, Dirk Nowitzki, Kevin Durant, Amar'e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from Ricardo Reyes (Jimmy Kimmel...

With Jordan Brand's push earlier of loving the game no matter what,here's Nike Basketball's push for awareness that Basketball Never Stops. You'll see a couple of Nike Basketball athletes and endorsers- LeBron, KD, Amar'e, Dirk, Coach K, ?uestlove, J.Cole, Sue Bird and a couple others. I've...

The Nike LunarMax 2 for women wears its influences on its sleeve, so to speak. A quick once-over reveals elements borrowed from the LunarGlide 3, LunarEclipse and even the stabilizing cage structure from the Free Run. A closer look reveals Flywire technology at the quarter panel and Lunar...

 

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