>> Aerin Lauder , granddaughter of Estee Lauder and the SVP, creative director, and third largest shareholder in the cosmetics brand,is reportedly prepping the launch of a fashion and lifestyle brand. "Aerin wants to be the next Tory Burch," a source told. The forthcoming collection...

ck one will launch a new lifestyle brand of contemporary men's and women's jeanswear, underwear, and swimwear, in London on April 14, reported Sportswear International. The launch will take place within an exclusive party at Shoreditch's Village Underground and promises to be one of the most...

" According to WWD the London-born soccer star has been working with his and Victoria's business manager, Simon Fuller to launch the venture and he is as hands-on with the entire design process as his wife. "With my team we have spent time working on the fit, the fabric and the style to...

Queen Latifah, winner of Grammy, Golden Globe and SAG awards, has teamed up with leading multichannel retailer HSN for the exclusive launch of theQueen Collection, her first-ever lifestyle brand. On August 27, Latifah will debut a unique collection of apparel, handbags and outerwear, and will...

Madewell's re-launched denim line promises to do "life-altering" things to your rearview. Add Tamara Mellon of Jimmy Choo fame to the list of women with lifestyle brands. Bauble Bar x The Covetuer? Erin Kleinberg is the latest guest bartender for the jewelry brand. Alyson Hannigan and...

Madonna is finally launching her own brand for grown-ups. Following the success of Material Girl, the junior's line she does with her daughter Lola, Madonna is launching Truth or Dare by Madonna, starting with a fragrance deal with Coty. After that will come footwear, handbags and intimates....

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The Network has been buzzing about Aerin Lauder's new lifestyle brand Aerin LLC. Unsurprisingly one of the first announced endeavors is an "Aerin" beauty line to be sold at Estee Lauder counters. "I look forward to pursuing my vision to create the AERIN brand," Lauder saya. "As I launch this...

Ellen DeGeneres launched herlifestyle brand, ED, today and it covers everything from clothes to throw pillows! Mario Testino will take the official photos for Princess Charlotte's christening. Iggy Azalea and Britney Spears go at in on Twitter about why "Pretty Girls" didn't make it to...

Alessandra Ambrosiohas pretty much done it all as far as her career with Victoria's Secretis concerned, which is why she's spreading her Angel wings and launching her very own fashion and lifestyle brand, Alé by Alessandra, in collaboration with Cherokee. "This is not a hobby for me. I've...

 

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