Jay-Z will also open a pop-up shop in New York City where guests and attendees can share testimonies of what Rocawear means to them. What's your take on Rocawear, 'Nistas and 'Nistos?

It's a smart business deal, for sure, because NY residents and tourists alike look forward to summertime Yankees games as a kind of American rite of passage, meaning the Rocawear ads would reach a LOT of eyeballs. We just wonder if they're ultimately the right ones. Originally, Jay's Rocawear...

There was much controversy several weeks ago surrounding alleged cases of racial profiling at Barneys in New York. Jay Z himself has been deeply involved with Barneys, helping co-create an upcoming BNY SCC line of products embodying New York City. Jay Z recently took to his Life+Times platform...

Jay Z may have released an official statement regarding Barneys' racial profiling accusations, but we knew he'd rap what he really thought eventually. Mr. Carter has collaborated with Rick Ross on a track from his upcoming album Mastermind called "Devil is a Lie," which addresses the...

Marcy refers to Brooklyn's Marcy Projects, where the rapper grew up; Barclays refers to the Barclays Center, future home of the Jay-Z-owned Brooklyn Nets. Jay's story is indeed a compelling one, and while a 30-second clip doesn't do it justice, we'll take it. He explains: "My goal was to...

But Jay-Z recently spoke with WWD to set the record straight. Not only is Rocawear still around and doing well despite thinning out its staff, it is set to launch a whole new television campaign starring Shawn "Jay-Z" Carter himself. Rocawear is owned by the Iconix Brand Group, and CEO Neil...

Pulled from Jay-Z's ever-bubbling YouTube channel Life + Times comes this Brooklyn-centric discussion with BK emcee Talib Kweli and Nets coach Avery Johnson. Filmed at notable eatery Junior's, the two discuss the ongoing journey that brought the NBA squad from New Jersey, Jay Z's contributions...

, said: "Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another...

" Ms. Padilla and the folks at FHM apologized for the misstep and claimed the cover had no racist intent. FHM released a statement saying, "In our pursuit to come up with edgier covers, we will strive to be more sensitive." I feel like this is happening toomanytimes. Is racist imagery really...

There's just something a little uninspired about the current crop of Rocawear looks (we won't even go into the controversy surrounding the Occupy All Streets tee). What do you think? Would you buy anything in the upcoming collection? Or anything in the mega Rocawear sale happening right now...

 

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