The San Francisco Bay Area has a fashion secret that will not stay quiet for long-LHC Couture. Created by Bay Area native Lauren Hyde Crafford, the line is unique and perfect for the West Coast climate. Lauren Hyde Crafford uses only the highest quality modal jersey and matte jersey for her...

Yup, that summed it up for the White Girl Mob show in San Francisco. With so much hype over Kreayshawn's "Gucci Gucci" video, there was no doubt that the spot would be packed with swag. Being a Hundreds show, you already know that hundreds of folks will come through, but with White Girl Mob...

PR Web (press release) Ultimate Fitness Magazine Proudly Signs WBFF World Champion and Muscle-Pharm ... San Francisco Chronicle (press release) UFM plans on using his likeness and brand on multiple covers, features, fitness articles every year and promotional marketing posters promoting the...

Project Ethos Fashion*Music*Art took place on Thursday, April 14, 2011 at Ruby Skye in San Francisco and it showcased up and coming artists, musicians and designers as well as the new swimwear collection from Frederick's of Hollywood. The event began fashionably late and featured amazing...

This is our special Halloween post featuring noted San Francisco gothic morsel, Brynna! It's also an unprecedented milestone for SFStyle--our very first gothic-lolita-style morsel. Yes, to the purists, she may not look like she walked right off the streets of Harajuku, and she's sans the...

———- ———- ———- Several years ago, as San Francisco-based laboratory Solazyme researched micro-algae in hopes of developing an environmentally safe, renewable energy source, it discovered alguronic acid, the substance responsible for these marine plants' ability to survive in even the...

Perfectly integrated in its surroundings, the 4,095 square feet house is a weekend retreat for a couple from San Francisco. Located in Kenwood, Sonoma County, the residence is actually made of three volumes displayed in a geometric shape, protective of a patio and a swimming pool. The three...

We asked blogger Caroline of Perfect 10 SF to give us a local's tour of San Francisco, and dish on where to eat, stay, and play. San Francisco is the most amazing city ever. Trust me — I was born and raised here and my love for the 415 grows exponentially. Not a day goes by that I don't...

Get excited, San Francisco, because our Fit Shop will be opening to the public this Thursday, July 30th! Located at 222 Grant Ave. in Union Square, our Fit Shop will feature a stunning selection of ModCloth faves you can try on for size, along with unique vintage pieces and an array of awesome...

Tickets for the cocktail party are $10 and benefit ArtPointe; which is a young professionals organization dedicated to promoting the Fine Arts Museums of San Francisco. This is the perfect time to go shopping and celebrate your love of fashion! There will also be several retailers hosting...

 

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