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Hugo Boss has a new fragrance for spring for women with attitude: passionate, bold and always at the forefront of a new, empowered generation that does things in its way and lives up to the motto 'invent yourself'. Hugo Boss Hugo Woman Eau de Parfum - 50ml EDP - $75, 75ml EDP - $90 - a...

Hugo Boss has launched Boss The Collection, a new set of five luxury fragrances for men "inspired by the feel, texture, mood and heritage of the fine fabrics used in Boss tailoring": Cotton & Verbena, Silk & Jasmine, Wool & Musk, Velvet & Amber and Cashmere & Patchouli. Cotton & Verbena ~...

Hugo Boss has always been on the austere side of the aesthetic and this Hugo Boss Fall Winter 2011 2012 campaign makes no exception. Although starring Daria Werbowy and Mark van der Loo, the Mario Sorrenti photographed images exude solitary wealth, simulated happiness. Simulated life. As far...

And Chloe was so cool!" Follow Hugo Boss on Facebook and Foursquare. I LIKE YOU! This post was sponsored by Hugo Boss.

Boss will be making a huge impact at Cowes Week 2011. Not only will the Hugo Boss yacht be displaying the famous name, Alex Thomson and his crew will also be decked out in Hugo Boss wet weather gear made specifically for sailing. The Regatta is a great event not only for sailing, but also...

And yesterday, the actress and designer helped a Hugo Boss contest winner named Adele, 21, pick out a new wardrobe at the fashion label's New York outpost. In between dressing room stops, Chloe filled us in on her own shopping tips. Because let's face it: until we go clothes hunting with her...

The final launch of the day was the Hugo Boss Just Different event. And boy, was it different. After a mysterious invitation that indicated that if you don't like heights, you'd better say no, a car picked me up from the hotel straight from Givenchy and I was whisked off to a grassy area next...

This is one of those perfect ads where you see perfectly executed photographs of perfectly beautiful people wearing perfectly tailored clothes in perfectly built homes. Malgosia Bela and Mark Vanderloo were photographed by Mario Sorrenti for Hugo Boss Black Spring Summer 2012. All perfect here...

The Boat of Style–Photographer Skye Tan and fashion editor Ben Chin team up for a Hugo Boss-themed editorial published in the October 2012 issue of August Man Singapore. Lensing model Karel Struhy aboard the exclusive Hugo Boss sailing boat, Skye beautifully captures the essence of Hugo Boss'...

Hugo Boss will launch Hugo Red, a new fragrance for men, in January. Hugo Red will be fronted by actor Jared Leto. Hugo Red was inspired by "the dual nature of metal" and features a cold metal accord with grapefruit, rhubarb, and metallic notes; and a hot metal accord with cedar and...