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As well swaddling Bargainista Baby, they've doubled up as a cover-up when feeding him, a pram cover when it was sunny and a pretty backdrop for photos, too. Prince George and Bargainista Baby aren't the only fans of aden + anais. Beyoncé, Sienna Miller, Jessica Alba, Selma Blair, January...

Super soft, light, airy and ideal for swaddling, aden + anais' blankets are our #1 choice for newborns. The designs are adorable and the more you wash them, the softer they get. I've stocked up on these blankets for my baby boy and now I'm wishing I would have waited, or at least shopped...

If there is a single product that I would recommend to a mom-to-be as a must-have it would be a set of muslin swaddles from aden + anais®. There is not one company out there that has come up with a swaddling blanket as perfect as this brand. The muslin is breathable, gets softer each and every...

Last Thursday, Roxy Philippines announced the Top 5 Filipina winners of their Let The Sea Set You Free contest at the Robinson's Ermita Roxy store, the first free standing Roxy store in the country. The top 5 who submitted their creative videos answering "What Makes You A Roxy Girl?" are...

the items you have all been requesting and hoping for have finally arrived! Due to popular demand, aden + anais has recently announced a highly anticipated new product: the daydream blanket. This blanket is made of their classic muslin material and is unique in that is has been sized for...

Agatha Henry, was also awarded with a RT trip to Bali, Indonesia as she was able to qualify as one of the 75 global finalists of Let the Sea Set You Free contest. After the event and some early dinner, Earth accompanied me back to the store (Thanks Earth!) and there I went "ga-ga" over Roxy...

and one of the stand-outs on my list is the recent news from aden + anais. Today aden + anais announced the launch of their new luxurious merino wool collection. They have paired with The Woolmark Company for gorgeous blankets made with the signature muslin weave and the incredible comfort of...

welcoming a new baby into the world or as a first birthday present. The Musy Mates Classic muslin fabric lovey have their much-loved silky edging. My toddler son loves the texture of the silky edging and grabs for the tags on all of his blankets and toys even before looking at the product...

Aden + Anais is known for their uber soft cotton muslin swaddle blankets and burp cloths. In fact, they are so popular, they have literally become the 'go to' brand for baby blankets. Last month, Aden + Anais launched a sweet line of bibs covered with their adorable baby-friendly prints....

The beloved baby swaddle and bedding company, aden + anais, has announced today the launch of their new baby clothing collection! Parents everywhere can rejoice knowing that their babies can now be clothed in the softest, most breathable textures during that precious first year. I am due in...