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Now here's a trendy footwear for us guys from Hugo Boss. Frankly, this type of footwear is exactly what every guy should have for formal shoes. Aside from the fact that it kicks ass (well of course not literally), but it is so comfortable and quick to put on. Hugo Boss' Logo Bit Loafers is a...

Tweet This is due to the global brand's undeniable power and strength, while other brands have floundered and seen a decline in sales over the past few years, Hugo Boss has seen the opposite. The brand is one of the most recognizable and wearable brands in the world and for Fall/Winter 2012,...

The last time I went to a Hugo Boss show in Germany was three years ago in the summer of 2009. It was held on the outskirts of Berlin and featured a 10 metre tall propeller spinning at the end of the catwalk, a star-studded guestlist (including Adrien Brody and Sienna Miller) and a 100 foot...

Hugo Boss is a famous clothing line that launched the first collection for kids, just last year, for the spring-summer 2009 season. The clothing line for children start from age 4 to 16 for boys and girls. I admire that Hugo Boss is not afraid to use black for children's clothes proeminently...

News about Gwyneth Paltrow sticking with Hugo Boss for yet another advertorial year were just confirmed. Although there's no telling if the new ad campaign for the (old?) Hugo Boss perfume Gwyneth was contracted to represent will be just as brilliant as the first one, but we still have...

To celebrate this year's Earth Day, ALIFE has worked up this 4/20 Blunted Bubble Logo Tee. A creative ode to the greener pursuits of 4/20, this shirt avoids the usual marijuana leaf motifs in favor of an ALIFE logo with a screen print of everyone's favorite herb and finished with a crisp...

It's been twenty years since Hugo Boss last showed during New York Fashion Week. Can you even imagine what New York Fashion Week looked like twenty years ago? In 2014, the art of not just producing a fashion show but manufacturing a memorable spectacle that calls the right viewers to come and...

Logo tees are possibly the easiest DIY around. A couple of years ago the Chanel ones did the DIY rounds (this was one of my faves), and now Celine has popped up with a fun logo tee that's just dying to be DIYed - the hand painted looking logo lends itself perfectly. You can use a Sharpie to do...

The stores have retired the shorts and tees and replaced them with warm woolens and cozy cottons. Hugo Boss has introduced their new fall fashion line for kids – BOSS Kidswear and incorporated a "Premium theme" which is inspired by the sleek, urban looks of the adult collection. The BOSS...

The final launch of the day was the Hugo Boss Just Different event. And boy, was it different. After a mysterious invitation that indicated that if you don't like heights, you'd better say no, a car picked me up from the hotel straight from Givenchy and I was whisked off to a grassy area next...