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But we're just barely scratching the surface of what's bugging me – the real deal is the ad campaign! The ad campaign for Justin Bieber's Someday Perfume stars Dree Hemingway. Lovely Dree will front Justin's perfume aiming at the 14 to 18 year old female population wishing to get under...

All I'll say is that if you are aged between 8 and 13, love vanilla and love Justin, you'll love this. It's available exclusively at Harrods now and goes nationwide in September with a £12 entry point for Hair Mist. The fragrance is £23.

First came Justin Bieber's nail polish, then came his lady perfume. Now the lady perfume has a commercial, and it's a doozy. Before we tear into Bieber's latest assault on the beauty industry, we must admit we are huge Beliebers here at Styleite. Like, have you listened to "Baby" or any of...

Justin Bieber's lady fragrance has already provided us with a few giggles, but listening to the teen pop sensation preach about perfume? FULLY HYSTERICAL. MTVspoke to Bieber at that Macy's event where he got attacked, and he had this to say: "I just think that, um, what we decided to do —...

At any rate, he probably isn't staying up late at night fretting over how SOMEDAY will be received by smart-mouthed perfume bloggers in the 40+ demographic (aka "almost dead"). Here's the scent blurbage from Sephora: "Justin Bieber's debut fragrance, SOMEDAY, is full of the same energy,...

A high end retailer actually will be carrying Justin Bieber Someday and that retailer is... Holy cow the sky has opened up and fireballs are raining down and I think hell has frozen over because Nordstrom is carrying the Biebs new fragrance. *Head Desk* Wow. You can preorder Justin...

Beiber had this to say about his Justin Bieber "Someday" fragrance: "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world." The Justin...

Bieber will launch his first prestige perfume (as you might remember, he has already gotten his toes wet with scented dogtags), Someday, in June. The fruity gourmand scent is geared towards teenagers. According to the teen popstar, "...creating a fragrance that I personally love is another...

Justin Bieber's new women's fragrance, Someday. Photo: Getty Images/Courtesy of Justin Bieber Someday I love Justin Bieber. Like, to where it's weird and friends don'tmake fun of me because they think it's legitimately unsavory and a poor reflection on them. Maybe it's because there's some...

Someday by Justin Bieber - 30ml EDP - $42, 50ml EDT - $52 - with top notes of juicy mandarin, pear, wild berries; a heart of fresh jasmine and creamy flowers; and a base of vanilla and soft musk. And here's my embarrassing confession for the day - I would even wear it, it smells sweet and a...