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Tweet This is due to the global brand's undeniable power and strength, while other brands have floundered and seen a decline in sales over the past few years, Hugo Boss has seen the opposite. The brand is one of the most recognizable and wearable brands in the world and for Fall/Winter 2012,...

a range of Paddy Polo Shirts sporting the flags of some of the participating nation, including this one which is sure to sell out first Other nations available are Germany, France, Spain and Italy meaning that the Scots and the Welsh don't have to feel too left out, plus Argentina and...

The last time I went to a Hugo Boss show in Germany was three years ago in the summer of 2009. It was held on the outskirts of Berlin and featured a 10 metre tall propeller spinning at the end of the catwalk, a star-studded guestlist (including Adrien Brody and Sienna Miller) and a 100 foot...

Hugo Boss is a famous clothing line that launched the first collection for kids, just last year, for the spring-summer 2009 season. The clothing line for children start from age 4 to 16 for boys and girls. I admire that Hugo Boss is not afraid to use black for children's clothes proeminently...

"This is my first campaign for Boss, and we wanted to take a fresh, different approach," explained Jason Wu. "The Hugo Boss tradition is in tailoring, which is always present, but it's important that this campaign not only shows the BOSS clothes, but evokes the Boss lifestyle." Shot by...

Scottish actor Gerard Butler is taking on a new role as brand ambassador for Hugo Boss. The 44-year-old will front ads for the German label's Boss Bottled fragrance, following on from the likes of Ryan Reynolds, Jenson Button and Chow Yun-Fat. Butler, who was previously connected to...

When Michelle Obama wore one of his dresses to the 2008 inauguration, a then-26-year-old Jason Wu famously said, "I just didn't think it was my turn yet." At last night's Parsons Fashion Benefit, Wu—now 31, with a namesake business and an artistic directorship at Hugo Boss to boot—took the...

Eddie Redmayne: The British actor continues to prove why you named him Best Dressed Male of the Year, by looking incredibly handsome at this event decked out in a Hugo Boss ink-blue suit. His striped two-button suit was styled with a skinny navy tie, a matching pocket square and a white...

The final launch of the day was the Hugo Boss Just Different event. And boy, was it different. After a mysterious invitation that indicated that if you don't like heights, you'd better say no, a car picked me up from the hotel straight from Givenchy and I was whisked off to a grassy area next...

News about Gwyneth Paltrow sticking with Hugo Boss for yet another advertorial year were just confirmed. Although there's no telling if the new ad campaign for the (old?) Hugo Boss perfume Gwyneth was contracted to represent will be just as brilliant as the first one, but we still have...