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Tweet This is due to the global brand's undeniable power and strength, while other brands have floundered and seen a decline in sales over the past few years, Hugo Boss has seen the opposite. The brand is one of the most recognizable and wearable brands in the world and for Fall/Winter 2012,...

The last time I went to a Hugo Boss show in Germany was three years ago in the summer of 2009. It was held on the outskirts of Berlin and featured a 10 metre tall propeller spinning at the end of the catwalk, a star-studded guestlist (including Adrien Brody and Sienna Miller) and a 100 foot...

Hugo Boss is a famous clothing line that launched the first collection for kids, just last year, for the spring-summer 2009 season. The clothing line for children start from age 4 to 16 for boys and girls. I admire that Hugo Boss is not afraid to use black for children's clothes proeminently...

News about Gwyneth Paltrow sticking with Hugo Boss for yet another advertorial year were just confirmed. Although there's no telling if the new ad campaign for the (old?) Hugo Boss perfume Gwyneth was contracted to represent will be just as brilliant as the first one, but we still have...

When Michelle Obama wore one of his dresses to the 2008 inauguration, a then-26-year-old Jason Wu famously said, "I just didn't think it was my turn yet." At last night's Parsons Fashion Benefit, Wu—now 31, with a namesake business and an artistic directorship at Hugo Boss to boot—took the...

It's been twenty years since Hugo Boss last showed during New York Fashion Week. Can you even imagine what New York Fashion Week looked like twenty years ago? In 2014, the art of not just producing a fashion show but manufacturing a memorable spectacle that calls the right viewers to come and...

A-listers, including Hillary Swank, Tilda Swinton, Matt Dillon and Aaron Eckhart, to Formula one drivers – Jenson Button and David Coulthard, plus Japanese-American model/ actress, Devon Aoki. stylebistro This entry was posted on Sunday, January 23rd, 2011 at 10:18 pm and is filed under...

Boss Collaboration–British Formula One driver Jenson Button is enlisted for Hugo Boss' new collaboration with McLaren. Photographed by Hunter & Gatti with styling by Goetz Offergeld, Button is captured in a sleek sportswear collection, quite fitting for the active man. / Photo assistance by...

Eddie Redmayne: The British actor continues to prove why you named him Best Dressed Male of the Year, by looking incredibly handsome at this event decked out in a Hugo Boss ink-blue suit. His striped two-button suit was styled with a skinny navy tie, a matching pocket square and a white...

Scottish actor Gerard Butler is taking on a new role as brand ambassador for Hugo Boss. The 44-year-old will front ads for the German label's Boss Bottled fragrance, following on from the likes of Ryan Reynolds, Jenson Button and Chow Yun-Fat. Butler, who was previously connected to...