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Jared Leto in his new Hugo Red commerical. Photo: Via YouTube It feels like WAY too long since we last saw 30 Seconds To Mars frontman Jared Leto in a commercial. Like, way, way too long. Ever since he became the face of Hugo Boss' male fragrance, we've been anxiously awaiting every campaign...

Get your Hugo Boss Regatta Watch right here at Shade Station and follow us on Facebook and Twitter for daily updates! Tags: 1512501, Alex Thomson, Boss, Boss Black, Boss Regatta, Boss Regatta Watch, chronograph, countdown timer, everest of sailing, Hugo Boss, Hugo Boss 1512501, Hugo Boss...

Nixon the 42-20 stainless steel watch January 5, 2011 in Black , Brands , Color , Nixon , Watches , Women's Accessories Nixon the 42-20 stainless steel watch Nixon women's watch has a scratch resistant mineral crystal glass face, black case with engraved numbers, rotating bezels with...

of Hugo Boss watches . Hugo Boss was founded in 1923 and is one of the classic designer fashion brands in the industry but one that is ever prominent, constantly adapting and simply a must-have if you are a fashion and style lover! The collection of Hugo Boss watches features ultra luxe...

A break from Milan's catwalks to get you the complete ad campaign for Hugo by Hugo Boss for the coming summer. Ever since i saw the first photo that i posted last week i fell in love with this campaign, the location, the cast the outfits everything. The cast: Ben Hill and Abbey Lee Kershaw...

Shade Station received the privilege of being invited by Hugo Boss Watches to Cowes for the once in a lifetime opportunity of being able to get on Alex Thomson's Hugo Boss Racing Boat. Alex Thomson recently smashed the world record for 'West to East Ambrose Lighthouse to Lizard Point Under...

Front Row Hugo Boss - Eddie Redmayne Front Row Hugo Boss - Renee Zellweger, Edward Norton, Pixie Geldof HUGO by Hugo Boss - Fall Winter 2013 2014 Watch the runway Thanks to Hugo Boss for having me in Berlin. More coming next.

Last week we had the absolute pleasure of being invited onto world record breaker, Alex Thomson's Hugo Boss Watches Monohull Boat and it was quite simply incredible. Thomson smashed the world record for 'West to East Ambrose Lighthouse to Lizard Point Under 60ft Single-Handed Monohull Record,...

Nixon Chrono 42-20 stainless steel watch January 5, 2011 in Brands , Color , Gold , Nixon , Watches , Women's Accessories Nixon Chrono 42-20 stainless steel watch – women Nixon women's watch has a custom 200 meter stainless steel case with hardened mineral crystal, an extending rotating...

Hugo Boss watches has a close relationship with sailing and has been involved in the sport since 2003, when the brand began sponsoring British boy Alex Thomson of Gosport, Hampshire. Alex will be racing the aptly named Hugo Boss yacht in the Artemis Challenge on Wednesday 10th August and then...